Qeelin, a fine jeweler dedicated to sharing the richness of Eastern culture with the world, derives its name from the Qilin (Kylin), a mythical creature in Chinese folklore symbolizing luck and love. Since its founding, Qeelin has crafted jewelry collections such as Wulu, Bo Bo, and Xi Xi—each infused with deep cultural significance—blending traditional symbols with modern, stylish designs to embody the fusion of Eastern and Western aesthetics.

The fine jewelry brand Qeelin has announced its new campaign, 'My Wulu.' Centered on the Wulu, an iconic symbol of the brand, this campaign presents Wulu as a vessel for personal stories, reflecting how this emblem of blessing and protection accompanies individuals through life’s most irreplaceable moments.

Wulu is portrayed not merely as a piece of jewelry, but as a meaningful object that carries memories and emotions, unique to each wearer.

'If you could place just one precious thing inside your Wulu, what would you choose?'

The 'My Wulu' campaign film unfolds in a documentary-style narrative. It begins with this single question, captures authentic moments, and gently returns to the emotional connection with the Wulu.

Yoona Lim, Qeelin’s Global Brand Ambassador, shares glimpses of her professional and personal life, narrating her own story and revealing the bonds she holds most dear.

Yoona speaks of fleeting yet beautiful moments that are precious precisely because they pass with time. She expresses how preserving these memories within her Wulu allows them to live on eternally in her heart. For her, the Wulu is a timeless vessel that connects memory and emotion—a keeper of the soul.

Through her story, Yoona encourages people to open their hearts, discover their own Wulu, and cherish the unique moments that shape who they are.

Campaign visuals and film materials related to this release are available for download via the [Press Kit].

Qeelin Treasure Box Flagship Store

Address: 5-5-13 Ginza, Chuo-ku, Tokyo

Opening Hours: 11:30 - 19:30

Phone Number: 03-6228-5562

Area: 135.62 ㎡

Store Layout: 3 floors

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  • Source: PR TIMES
  • Category: キャンペーン