The naturalist active skincare brand [INNISFREE], developed by Amorepacific Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo), will sequentially launch a limited-quantity large-size edition of its popular introductory serum, 'Green Tea Seed Hyaluronic Serum', featuring a sustainable limited package born from collected empty containers. It will be available starting Wednesday, April 22, which is 'EARTH DAY', on the official online store and official mall, and from Saturday, May 30, at Loft stores nationwide*. (*Some stores are excluded.)
Limited Package Born from Collected Empty Containers
Innisfree operates an initiative called **'BOTTLE RE:PLAY'**, where empty containers from used products are collected and reused for new product packaging. Instead of discarding empty containers as usual, they are transformed into new product packaging, creating eco-friendly products with consideration for a sustainable global environment.
Through this activity, 6.86 tons of glass containers were collected worldwide between January and September 2025.
For the bottle container (excluding the cap) of the popular introductory serum 'Green Tea Seed Hyaluronic Serum' being launched this time, 60% of the entire bottle uses recycled glass, and out of that, recycled glass collected by Innisfree makes up 25% of the total.
Product Lineup Innisfree's 'True Masterpiece'! A best-selling introductory serum.
FACT BOX
- Source: PR TIMES
- Category: New Product