HERA Launches Silk Stay Serum Concealer for Customized Skin Perfection with Precise Color Control, Nationwide Release on July 10, 2026

Amorepacific Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative: Ra Jeong-gyun), the Japanese distributor of HERA (Hera), a luxury makeup brand originating from Seoul, South Korea, announces the nationwide launch of the Silk Stay Serum Concealer on Friday, July 10, 2026. This innovative concealer allows users to control color and light to design their ideal skin impression.

Design Your Skin Tone with Precision Color Control Achieve Tailored Skin Perfection

Product Name: Silk Stay Serum Concealer

Shades: 3 total (01 Lemon / 02 Peach / 03 Green)

Volume: 8g

Price: ¥4,840 (tax included) / ¥4,400 (tax excluded)

<Product Features>

Multifunctional Color Spectrum to Customize Your Skin Appearance

A color-correcting concealer scientifically developed based on HERA's skin tone research.

Ideal not only for spot coverage but also as a highlighter to add dimension—this multi-use formula adapts to your skin condition and desired look.

Lemon (01): Brightens areas affected by dullness or shadows, creating a clear, radiant appearance. Can also be used as a natural highlighter for subtle dimension.

Peach (02): Neutralizes bluish tones and shadows under the eyes, restoring a healthy, lively complexion.

Green (03): Gently corrects redness and discoloration, delivering an even, refined skin tone.

By delicately adjusting skin color, this concealer achieves a uniform and sophisticated complexion.

Ultra-Thin Texture That Maintains Flawless, Custom-Tailored Skin for 24 Hours*1

A serum-like texture seamlessly blends into the skin, naturally correcting discoloration and shadows.

The airy formula adheres thinly and evenly, providing a lightweight finish even when layered over large areas.

Resists creasing and fading throughout the day, maintaining a polished, refined look for 24 hours*1.

A Skincare-Infused Serum Concealer That Covers While Nourishing the Skin

Enriched with Vitamin C*2, Vitamin E*3, 8 types of Hyaluronic Acid*4, Niacinamide*5, and Tea Leaf Extract*5.

The skincare-inspired formula hydrates delicate areas like the eye contour, offering comfortable care even during makeup application.

Delivers both high coverage and skincare benefits, leading to a clear, healthy-looking complexion.

Gentle Formula Designed for Skin Comfort

8-FREE Formula: Free from animal-derived ingredients, polyacrylamide, imidazolidinyl urea, triethanolamine, fragrance, talc, gluten, and PTFE.

Non-comedogenic formula*6

*1 Based on internal research. Results may vary by individual. *2 Ascorbic Acid (skin conditioning agent) *3 Tocopherol (moisturizing agent) *4 Hyaluronic Acid, Sodium Hyaluronate, Potassium Hyaluronate, Hydroxypropyltrimonium Hyaluronate, Sodium Hyaluronate Crosspolymer, Hydrolyzed Hyaluronic Acid, Sodium Hydrolyzed Hyaluronate, Acetyl Hexapeptide-8 (all moisturizing agents) *5 Skin conditioning agent *6 Not all users will be free from acne.

From color correction to highlighting—precisely address your skin concerns Three shades born from HERA’s skin tone research

01 Lemon

Apply to areas with dullness or where you want to add height

Adds brightness like a beam of light, creating a three-dimensional look

02 Peach

Apply to areas with dark circles or lack of vitality

Naturally corrects under-eye shadows, achieving a refined, bright appearance

03 Green

Apply to areas with redness around the nose or cheeks

Delicately corrects uneven skin tone, creating a balanced, harmonious complexion

Application Area Guide

【 About HERA 】

HERA has established itself as a luxury brand at the forefront of beauty and Seoul culture, guided by the philosophy of “HERE. NOW. MYSELF.”

In Seoul—a global trend hub—lives a community known as SEOULISTA, who value living confidently and authentically in the present moment. Rather than conforming to standardized beauty ideals, they embrace their uniqueness as their own form of beauty. They express individuality not through exaggeration or flashiness, but through sophistication, wit, and intelligent elegance.

Since its launch in 1995, HERA has championed “Contemporary Seoul Beauty,” harmonizing fast-changing trends with the unique sensibilities of SEOULISTA to deliver Seoul-inspired beauty to the world.

HERA Japan Official Brand Website

https://jp.hera.com/

HERA Japan Official LINE

https://liff.line.me/1645278921-kWRPP32q/?accountId=093joqez

HERA Japan Official Instagram

https://www.instagram.com/herabeauty_jp

HERA Japan Official X

https://x.com/herabeauty_jp