QTnet Obtains 'JICDAQ Certification' for 'Brand Safety' and 'Invalid Traffic Countermeasures' in Digital Advertising Transactions

QTnet, Inc. has obtained 'JICDAQ Certification (Quality Certified Business)' in the two fields of 'Brand Safety (exclusion of clearly illegal or inappropriate advertising placements)' and 'Invalid Traffic Countermeasures (exclusion of advertising delivery not reaching humans)' defined by the Japan Interactive Advertising Quality Organization (JICDAQ) for its digital agency business (QTDA). QTDA provides marketing solutions starting from digital. While the digital advertising market is growing rapidly, issues such as the decline in advertiser brand value due to ad placements on inappropriate sites and fraudulent clicks by automatic programs (bots) are becoming serious. The 'Brand Safety' and 'Invalid Traffic Countermeasures' for which we have obtained certification this time are initiatives to solve these issues. By ensuring quality so that ads are displayed in appropriate places and eliminating fraud that falsifies advertising effects, we realize highly reliable advertising delivery for both companies placing ads and consumers viewing them. We will continue to contribute to the growth and development of a healthy digital advertising market by continuously improving the quality of advertising delivery under JICDAQ certification standards so that advertisers can carry out marketing activities with peace of mind.