Rainy Season Causes Bread Surplus... rebake, an Online Service for Surplus Bread, Launches "Rainy Season Campaign" to Address Bakery Concerns

Rebake Rainy Season Campaign Overview

During the rainy season, when surplus bread tends to increase due to weather and heat, we are implementing the following campaign to deliver surplus bread to those who want to eat it, rather than discarding it.

① Rainy Season Express Bulk Set

We have created a system that allows us to send over 40 loaves of bread at once to those who wish to receive them when a large surplus occurs at the store. Those who want a set of 40 or more loaves can purchase this bulk set in advance on rebake, and it will be shipped as soon as a surplus occurs at bakeries nationwide. While the stores are randomly assigned and cannot be chosen by the buyer, the excitement of not knowing what kind of bread will arrive and the ability to purchase over 40 loaves at a slightly better price has made this a popular plan for both bakeries and buyers.

Last year, it sold out on the same day it went on sale.

This year, it has been further upgraded as the "Express Bulk Set," which ships within 5 days of ordering.

Leveraging our characteristic as an online sales service that brings together bread lovers from all over Japan, we deliver surplus bread from bakery storefronts to those who need it as quickly as possible.

Contents: 40 or more loaves of bread (contents are assorted)

Price: From 5980 yen

Sales Start: Scheduled for early June

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② Rainy Season Limited Sale

Multiple stores will simultaneously start a sale on bread sets during the rainy season.

We encourage not only regular buyers of surplus bread but also those who are curious about it but have never purchased it before to take this opportunity to try it.

Campaign Period

June 9th - 15th (scheduled)

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Surplus bread volume increases 1.4 times during May-June

rebake, an online bread sales service, offers a variety of breads, primarily "surplus bread" (bread that is likely to be discarded from store shelves), from over 1,000 bakeries nationwide.

In our interactions with many bakeries, we have received numerous voices stating that bread does not sell well during the rainy season.

Voices from Bakeries During the Rainy Season

rebake, an online sales service with over 1,000 registered bakeries nationwide, sells surplus bread from over 90% of its partner stores. Discarding unsold bread by one's own hand is a significant economic and emotional burden for many bakers. During this period, when food loss particularly occurs due to weather and temperature, we are implementing this campaign with the hope of delivering as much surplus bread as possible to those who wish to eat it, thereby contributing to a circular economy.

About rebake

rebake is one of Japan's largest online platforms for purchasing specialty breads from across the country and contributing to the elimination of waste by purchasing bread that would otherwise be discarded. rebake actively handles "surplus bread" that is likely to be thrown away, aiming to reduce bread waste. Users can enjoy specialty breads from all over Japan at home while contributing to the solution of the social issue of food loss. Bakers can reduce the psychological burden of waste, experience the joy of their delicious bread being appreciated, and increase their sales. rebake operates with the goal of "reducing food loss by decreasing bread waste and realizing a sustainable society."

・HP: https://rebake.me/

・Instagram: https://www.instagram.com/rebake_bread/

・Facebook: https://www.facebook.com/rebake.me

・X: https://twitter.com/rebake20002031

Company Profile

・Company Name: Quagga LLC

・Business Activities: Bread waste reduction service rebake, gluten-free subscription service, food-related consulting business

・Representatives: Yuya Saito, Kazutoshi Tsurumi

・Location: 1-2-10 Yahiro, Sumida-ku, Tokyo

・Established: August 2018

・URL: https://quagga.life/