How can influencers participate in this event?

Participation for influencers is strictly on an invitation-only basis. Candidates are selected through a screening process based on the organizer's criteria for influence and trend relevance.

What is the primary objective for participating companies?

Companies aim to achieve immediate viral exposure on social media and establish long-term partnerships, including recruiting influencers as official brand ambassadors or models.

What makes this 5th edition different from previous Z FES events?

It is the first dual-venue simultaneous event, utilizing both WITH HARAJUKU and the newly renovated HARAJUKU QUEST to expand the scale and reach of the festival.

5th HARAJUKU Z FES: Simultaneous Event at Two Major Harajuku Landmarks Announced for the First Time in ZFES History

Published May 29, 2026 4:01 AM ・ Updated Jun 14, 2026 12:05 AM ・ 4 min read ・ Source: PR TIMES

Japan's largest invitation-only matching event mobilizing 3,000 Gen Z influencers to bridge brands and creators.

COMPASS Co., Ltd. (Headquarters: Shinagawa, Tokyo; CEO: Leo Tahori) will host the "5th HARAJUKU Z FES powered by WITH HARAJUKU" on Sunday, May 31, 2026. This milestone event marks the first time in the festival's history that it will be held simultaneously across two major commercial complexes in the Harajuku area: WITH HARAJUKU and HARAJUKU QUEST.

Operating under the slogan "Creating opportunities for brands and influencers to meet and generate maximum advertising impact," the event facilitates real-time engagement. Invited influencers, selected through a rigorous screening process, visit corporate booths to experience products firsthand and share content immediately on platforms including Instagram, TikTok, and X. Beyond immediate social media exposure, the event serves as a strategic recruitment platform where brands can secure future PR ambassadors and professional models through direct face-to-face networking.

Event Overview Event Name: HARAJUKU Z FES 2026 SUMMER powered by WITH HARAJUKU Date: Sunday, May 31, 2026 Time: 14:00 – 19:00 (Last entry at 18:30) Expected Attendance: 3,000 Influencers (Invitation only) and 2,000 General Visitors Main Venue: WITH HARAJUKU HALL Stamp Rally Venue: HARAJUKU QUEST Organizer: Z FES Executive Committee Support/Partners: Shibuya City Tourism Association, Epic & Easy

Participating brands and exhibitors include a diverse lineup such as PEANUTS Cafe, Uniqlo Harajuku, Shiseido Parlour, Dr. Martens, MACCHA HOUSE, and Fujin Tree Taiwanese Cuisine & Champagne. Specialized spaces like YET (coworking and cafe) and lifestyle brands like CICIBELLA and MAYMER will also be featured.

COMPASS Co., Ltd. specializes in Gen Z marketing, managing a platform of over 18,000 registered influencers. By focusing on Online-to-Offline (O2O) strategies, the company creates tangible trends that transcend digital spaces, connecting local governments and enterprises with the next generation of consumers.

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Source: PR TIMES
Category: Influencer Marketing & Event Operations

5th HARAJUKU Z FES: Simultaneous Event at Two Major Harajuku Landmarks Announced for the First Time in ZFES History

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