Seruka Auction Market Dashboard for June 2026

Quick Network Co., Ltd. has analyzed market trends based on Seruka Auction listing data for June 2026. In June, the total number of auction listings increased by 114.97% compared to May, expanding overall transaction volume. The data revealed clear shifts in market share and ranking movements between vehicle models and manufacturers compared to the previous month.

Seruka Auction: Top Vehicle Models by Listings in June

With overall auction volume rising month-on-month, the market share performance and ranking changes among top vehicle models in Seruka Auction were as follows:

※ Calculated based on Seruka Auction listing data (May and June 2026)

Key Highlights by Vehicle Model

1. 'Alphard' maintains top position; 'Land Cruiser Prado' surges to 2nd with largest growth

The premium minivan 'Alphard' maintained its No. 1 position for the second consecutive month, expanding its market share. Meanwhile, the 'Toyota Land Cruiser Prado,' previously ranked 3rd, recorded the largest increase in listings among all models and rose to 2nd place. In contrast, the 'Toyota Prius,' which ranked 2nd the previous month, dropped to 3rd.

2. 'Mazda CX-5' and 'Toyota Noah' make significant gains to enter Top 10

The 'Mazda CX-5,' ranked 18th the previous month, jumped to 7th place. The 'Toyota Noah,' previously ranked 36th, rose sharply to 9th, both entering the Top 10. Additionally, the 'Nissan Serena' improved from 8th to 5th place.

3. Declining trends among previously top-ranked models

Despite overall transaction growth, the 'Lexus RX,' previously ranked 5th, fell outside the Top 10, while the 'Toyota Voxy,' previously 6th, dropped to 8th. Among models outside the top ranks, the 'Toyota Land Cruiser 250' and 'Toyota Crown' saw significant month-on-month declines in listing numbers.

Trends and Characteristics of Gaining and Declining Models in June Auctions

※ Calculated based on Seruka Auction listing data (May and June 2026)

A detailed review of this month's volume changes revealed the following characteristics and trends by vehicle type and brand:

1. Gains concentrated in 'Toyota' and 'multi-passenger/SUV' segments

Among the top 10 models with the largest month-on-month increases, Toyota accounted for 7. Many of these were minivans, compact minivans, practical one-box vans, or SUV/light truck models, highlighting a trend toward utility-focused vehicles.

2. Multiple kei cars, sedans, and EVs among declining models

Despite overall auction growth, several kei cars appeared among the top models with declining volumes. Additionally, sedans, coupes, and electric vehicles (EVs) also showed notable decreases.

3. Selective declines in premium and new SUV models

While SUVs overall showed growth, data recorded month-on-month declines in certain premium-oriented and newly launched SUV models.

Seruka Auction Trends in June 2026

1. Total auction volume up 114.97% vs. May, boosting overall transaction scale

Total auction listings in June increased 114.97% compared to May, indicating a significant expansion in transaction volume. This confirms increased activity in vehicle disposal and selling through Seruka Auction.

2. Slight decline in listed vehicle types and manufacturers, signaling concentration in major brands

While total auction volume grew significantly, the total number of listed vehicle models decreased from 506 to 502, and the number of manufacturers dropped from 54 to 49. The data reflects a strengthening trend toward transaction concentration in specific major brands and models rather than broad diversification.

3. Market share shifts and polarization among leading manufacturers

As listing volumes expanded, top manufacturers like Toyota further increased their market share, reinforcing their dominance. While most major domestic brands maintained or expanded their share, some overseas brands saw declines, indicating a polarization in market power amid overall growth.

Outlook for Upcoming Months

For July, with fewer large-scale events like Golden Week holidays seen in May, overall auction volume is expected to remain stable with minimal fluctuations.

However, this reflects the stabilization after seasonal volatility rather than market cooling. Instead, it may signal a transition into a 'stable trading period' less influenced by seasonal demand. This calmer market phase presents an ideal opportunity for sellers to carefully consider and execute sales of high-liquidity popular models (e.g., minivans, SUVs) at satisfactory prices. With growing awareness of Seruka Auction and continued expansion of buyer participation, competitive bidding for individual vehicles is expected to remain robust.

About 'Seruka' Competitive Appraisal

'Seruka' Competitive Appraisal is Japan's largest※1 CtoB auction service operated by Quick Network Co., Ltd., designed for users who want to sell their vehicles effortlessly and at the highest possible price.

The auction platform features over 8,000※2 used car dealers nationwide, with prices determined through competitive bidding. By offering bidding opportunities to a wide range of dealers, it creates an efficient and effective system—especially critical for vehicle sales, where maximizing buyer exposure directly impacts selling price.

Additionally, by digitizing the traditionally rigid used car distribution system, Seruka enhances transaction efficiency and transparency, enabling users to sell their vehicles at satisfactory prices without cumbersome procedures.

Furthermore, by visualizing the price escalation process through multi-dealer bidding, Seruka offers a unique experience where users don’t just sell—they feel their vehicle being valued and appreciated, adding excitement and emotional satisfaction to the transaction.

※1: Based on internal research as of March 2026, comparing number of participating dealers and transaction volume among domestic CtoB used car auction services.

※2: Number of dealers as of July 2026.

【Service Overview】

Service Name: Seruka Competitive Appraisal

Strengths: Network of over 8,000 buyers nationwide※3, selling support by dedicated advisors

Benefits: No phone spam, one-time appraisal, flat commission fee of ¥33,000 (tax included)※4

※3: Number of dealers as of July 2026

※4: As of July 2026