D2C Lingerie Brand 'Radianne' Achieves Over 15% Operating Profit Margin at Direct-Managed Salons; Launches Recruitment for 'Radianne Partner Salons' in the Keihanshin Area

Radianne Co., Ltd. (Headquarters: Osaka, Japan; CEO: Kazuo Koizumi), which plans and sells innerwear such as shapewear at accessible prices under the mission 'Fair for Fun - Creating beauty for everyone to enjoy,' has achieved an operating profit margin of over 15% at its direct-managed 'Radianne Salon' in its first year. As we aim to expand our business to a 10 billion yen scale, we are now packaging our proven operational know-how to recruit for 'Radianne Partner Salons,' a customer co-creation model. We are initially targeting facilities in our home ground, the Keihanshin area, to co-create a new store model that dramatically updates offline store 'customer acquisition' and 'profitability' by combining traffic from our powerful EC platform with sales support that minimizes inventory risk.

1. A 'Winning' Store Model Proven in One Year - Radianne's unique 'OMO Strategy' supporting over 15% operating profit margin: - EC traffic engine: Guiding existing EC customers to salons without advertising costs. - Product sales contribution: Contributing to sales with our original products at fair prices that do not require aggressive sales tactics. - Maximizing LTV: A system where repeat purchases continue on EC even after visiting the store.

2. Our Mission: Co-creating 'Fair for Fun' - A partnership that 'creates beauty for everyone to enjoy.' Beauty should not be for a select few, nor should it exhaust those who provide it. We welcome stores that resonate with this vision as 'co-creation partners' who will change women's lifestyles together with us, rather than mere 'sales agents.'

3. Four Benefits for Partner Stores - Overwhelming customer acquisition hook: Introducing nearby partner stores as 'official fitting bases' to our EC platform customers (over 750,000 total). - Store management know-how: Sharing 'naturally selling' counseling methods and operations. - Minimized inventory risk: Sales without holding inventory through an EC-linked system. - Joint product development: Developing products utilizing the store's expertise, which can be sold nationwide via our EC platform.

4. Future Outlook: Priority expansion from the Keihanshin area. Interested facilities are invited to apply via the inquiry form.