rainboww Inc., which operates the brand 'GAACAL' that supports women working hard in both work and private life, has started selling 'PaleCase,' a new type of smartphone accessory that allows you to change the look in an instant by simply layering a plate onto a MagSafe-compatible case. Smartphone cases in the Reiwa era are shifting from 'protection' to 'interchangeability.' The 'oshi-katsu' (fandom) market is expanding year by year, and the need to 'incorporate your favorite into daily life' is spreading to the smartphone accessory field. With PaleCase, once you buy the base case, you can achieve overwhelming cost performance by simply purchasing interchangeable design plates starting from the 1,000 yen range. The affordable price design enables a casual 'dress-up experience' like choosing clothes or nail polish, stimulating users' desire to collect.
FACT BOX
- Source: PR TIMES
- Category: product_launch