For Those Who Don’t Want to Be Disappointed by Lemon Desserts This Summer: Ginza Le Blanc’s Approach to Creating Western Sweets That Truly Capture Lemon Flavor

As the weather gets warmer, lemon desserts become strangely irresistible. But have you ever chosen a dessert simply because it said 'lemon' on the label, only to find the lemon flavor weaker than expected? Or perhaps the appearance was appealing, but the taste didn’t live up to your expectations?

Founded in 1907 (Meiji 40), Ginza Le Blanc, a Western confectionery shop in Tokyo’s Ginza district that has been crafting sweets since 1979, addressed this subtle dissatisfaction by developing a summer-limited 'Lemon Confection Series' centered on the theme of 'truly experiencing lemon.' Now in its second year of release, we introduce the philosophy behind these creations.

Ginza Le Blanc Official Shop

Lemon Desserts Special Feature / Ginza Le Blanc

If it says 'lemon,' it should truly taste like lemon.

Summer is the season when refreshing lemon desserts become irresistible. Many people look forward to seasonal treats like lemon cakes, lemon tarts, and lemon madeleines.

Yet, have you ever picked a dessert because it said 'lemon,' only to feel the lemon flavor was weaker than expected? Or found that despite an attractive appearance, you were left feeling slightly unsatisfied after eating it?

Of course, deliciousness is subjective. Still, we believe that if a dessert is labeled 'lemon,' it should deliver the refreshing aroma and zest that customers expect.

Born from this belief is Ginza Le Blanc’s summer-limited 'Lemon Confection Series.'

Summer-Limited 'Lemon Rare Cheesecake' / Ginza Le Blanc

We aim to exceed expectations in both 'appearance' and 'taste.'

At Ginza Le Blanc, we have long focused on creating simple Western confections that highlight the natural qualities of ingredients. We’ve always had confidence in our flavors.

However, with more people choosing products online and via social media, visual appeal has become a crucial factor in attracting customers. That said, we don’t merely chase after flashy designs. While preserving the refined elegance characteristic of Ginza Le Blanc, we also value creating a beauty that makes people think, 'I want to try this immediately.'

Our first challenge in this direction was the 'Lemon Rare Cheesecake.' We wanted it to instantly communicate 'lemon cake' at first glance. To achieve this, we placed sliced lemons on top. But this alone resulted in a monotonous yellow tone. So, we added blueberries to bring a summery pop of color. To prevent the blueberries from appearing to float, we scattered finely crushed pistachios throughout. Interestingly, the pistachios serve another purpose: their fine texture ensures they don’t overpower the palate, instead enhancing the lemon’s freshness and the mousse’s smoothness. Additionally, we used lavender honey—known for its floral aroma and refreshing aftertaste—instead of regular honey in the mousse. This elevates the lemon aroma and ensures a pleasant experience until the very last bite.

Our goal isn’t for customers to say, 'It tasted better than it looked.' Instead, we aim to deliver exactly the deliciousness customers expect from the photos. That is the essence of Ginza Le Blanc’s confectionery philosophy.

Summer-Limited 'Lemon Rare Cheesecake' here

Summer-Limited 'Lemon Madeleine' / Ginza Le Blanc

'Lemon Madeleine' was born from the idea that 'baked goods should also feel refreshing in summer.'

Ginza Le Blanc rarely releases seasonal baked goods. That’s precisely why we wanted to create a baked treat people would crave in summer. Rather than inventing something entirely new, we reimagined the beloved classic madeleine with a summery twist. This concept gave birth to the 'Lemon Madeleine.'

During development, we taste-tested various lemon-flavored baked goods available on the market.

We noticed that many products labeled 'lemon flavor' surprisingly lacked a strong lemon presence. So, we focused on creating a recipe that delivers a clear, refreshing lemon aroma.

Furthermore, we coated the madeleines with lemon-flavored white chocolate. The bright acidity of lemon blends with the gentle sweetness of white chocolate, resulting in a light, enjoyable baked treat perfect for hot weather.

We also prioritized a finish that makes you want 'just one more.'

This lingering satisfaction is a key point we carefully crafted into this madeleine.

Summer-Limited 'Lemon Madeleine' here

All sweets are handmade by our in-house pastry chefs.

Since its founding in 1907 (Meiji 40), Ginza Le Blanc has continued its journey in Ginza. We began serious Western confectionery production in 1979 (Showa 54), starting with a tiny shop of just about 6.6 square meters.

Even today, all cakes and baked goods we sell are handmade one by one by our in-house pastry chefs. We do not use OEM manufacturing or mass production by machines. From selecting ingredients to preparation, baking, and finishing...

Even message plate inscriptions are done entirely by hand / Ginza Le Blanc

Because we handle every step ourselves, we can meticulously focus not only on taste but also on appearance, aroma, and texture.

One thing that hasn’t changed over time is our desire to deliver sweets that bring joy to our customers.

Perfect for summer gifts / Ginza Le Blanc

For those seeking truly delicious lemon desserts this summer.

The summer-limited 'Lemon Confection Series' is perfect not only for home tea time but also as homecoming gifts or for Ochugen (mid-year gifts). For anyone who thinks, 'This year, I want to discover a truly delicious lemon dessert,' we sincerely invite you to try them. Experience a summer-exclusive flavor that goes beyond appearance—where the refreshing aroma of lemon unfolds from the very first bite. Please enjoy.

Summer 'Lemon Desserts Special' here

Summer-Limited 'Lemon Confection Series'

Lemon Rare Cheesecake

Lemon Rare Cheesecake

Ginza Le Blanc

Lemon Rare Cheesecake

Ginza Le Blanc

Lemon Rare Cheesecake

Ginza Le Blanc

Lemon Rare Cheesecake

Ginza Le Blanc

Summer-Limited 'Lemon Rare Cheesecake' here

Lemon Madeleine

Lemon Madeleine

Ginza Le Blanc

Lemon Madeleine

Ginza Le Blanc

Summer-Limited 'Lemon Madeleine' here

Ginza Le Blanc 'Summer Gift Special' here

Company Overview

Mouri Co., Ltd. (Ginza Le Blanc) has been operating in Ginza since its founding in 1907 (Meiji 40), producing authentic Western confections since 1979 (Showa 54). Currently, we operate two stores in Ginza and Shinjuku, offering cakes, baked goods, and restaurant-exclusive desserts—all handmade one by one by our in-house pastry chefs.

From our signature Mont Blanc to seasonal sweets and baked gifts, we carefully craft each item with refined flavors that highlight the essence of the ingredients.

We will continue to deliver sweets and moments that make customers want to 'visit again' and 'give again.' Please visit our stores or online shop.