Marketing AI OS 'ENSOR' Adopted by Naigai Co., Ltd. to Scale Creative Production and Accelerate PDCA Cycles

REHATCH Inc. has announced the adoption of its Marketing AI OS, 'ENSOR,' by apparel manufacturer Naigai Co., Ltd.

Founded in 1920, Naigai is an apparel company that plans, manufactures, and sells socks, men's underwear, and pajamas, with a strong focus on its in-house e-commerce operations, particularly Meta advertising. However, with only two designers, the company faced significant challenges in managing production resources, leading to delays in creating new creative content and executing PDCA cycles.

Through the implementation of ENSOR, the company aims to achieve the following:

- Establish a system for running rapid PDCA cycles by reducing creative production man-hours. - Create a workflow for stable, high-volume production of creative variations while maintaining brand tonality. - Shift designers' focus toward analysis and improvement by reducing manual production tasks.

ENSOR is an AI creative generation platform for marketers based on the concept of 'AI that mass-produces winning banners.' It functions not only as a generative tool but also as an operating system that integrates data from advertisements and Google Analytics to provide real-time analysis and optimization suggestions.