Re-rail Launches "mapre", a Review Support Service for Stores that Automatically Generates Reviews from AI-Powered Survey Responses

Re-rail Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yoshiki Oshiro) will begin offering "mapre", a review support service for stores, from March 2026.

mapre is a service where customers who visit the store can simply read a QR code and answer a quick survey of about 1 minute, and AI will automatically generate a natural review text tailored to the industry and store's characteristics. It resolves both the customer's burden of "wanting to write a review but not knowing what to write" and the store staff's concern of "finding it difficult to ask for reviews," thereby supporting the improvement of the store's customer acquisition capabilities.

What changes when reviews increase?

"I came here after reading your reviews"—you know how happy that makes you feel, if you're a store owner.

But in reality, no matter how good your customer service is, or how meticulous your skills are, it's hard to get customers to write reviews. New customers are ruthlessly drawn to competitors with more reviews... Haven't you ever felt frustrated, thinking, "Our service isn't inferior"?

With each new review, a store's credibility builds. It appears higher in search results, catching the eye of customers you haven't met yet. Customers who visit become fans and write more reviews. Without relying on advertising, customer voices alone can start driving customer acquisition.

mapre was launched with the desire to deliver this virtuous cycle to stores as a "system."

Simply read the QR code to access the survey screen

Purpose and Background of the Service

In recent years, over 90% of consumers refer to reviews when choosing a store, making reviews the "digital signboard" for stores. The number and rating of reviews also affect search result rankings, and the ability to consistently acquire reviews is crucial for a store's customer acquisition.

However, there have been three challenges in acquiring reviews:

The first is that customers feel "I don't know what to write" or "it's a hassle," and do not post reviews. The second is that store staff hesitate to ask for reviews, thinking, "I don't want to disrupt the flow of service" or "I don't want it to seem like coercion." The third is that even when reviews are posted, similar content appears...