NORTE, a Scandinavian-style furniture brand, celebrates 20th anniversary, introduces 10-year warranty for 'Beak Chair' and redefines 'lifetime products' with unique solid wood carving structure.

Scandinavian-style furniture brand NORTE (operated by rewood Inc., Representative: Fumie Mizuno, Headquarters: Nagoya, Aichi) celebrates its 20th anniversary. A 10-year long-term warranty is introduced for the flagship 'Beak Chair (Paper Cord Chair),' which is unusual in the furniture industry. This product was developed after a major failure 10 years ago involving breakage at joints. NORTE established a unique structure where load-bearing parts are carved from solid natural wood. The Beak Chair has sold over 30,000 units cumulatively over 20 years. The 20th-anniversary project includes three phases: 1. Launch of the 10-year long-term warranty for the Beak Chair. 2. Release of 'DAYLY CHAIR,' a lower-priced model utilizing 20 years of production know-how. This model retains the carved strength and design but uses a urethane coating finish instead of the standard oil finish. 3. Sale of 'BEAK CHAIR 100,' a limited edition with serial numbers, allowing online selection of unique wood grains. Sales begin end of April at NORTE stores. The new initiatives start on April 20, 2026. Company details: rewood Inc., Representative: Fumie Mizuno, Location: 2-1323 Ryusenji, Moriyama-ku, Nagoya, Aichi. Business: Planning and sales of Scandinavian-style furniture and interior goods. Website: https://norte-shop.com/.