Reaplus Launches "Video Analysis Media" to Address the SNS Search Era

Reaplus Inc. [Reaplus] (Headquarters: Shibuya-ku, Tokyo, Representative Director: Shion Matsumoto) is pleased to announce the launch of a trend analysis media based on TikTok video data, as part of its youth marketing support service "Youth Now!".

This media analyzes TikTok post data independently to visualize "why videos go viral" and "what factors are involved," supporting decision-making for corporate marketing strategies.

▼ Media URL https://www.youthnow.jp/trend

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Background: Search Shifts from Google to TikTok

In recent years, the "starting point for search behavior" has significantly changed, especially among Gen Z and Gen Alpha.

・From Google Search → to SNS Search

・From Text Information → to Video Information

・From SEO → to VSEO (Video Search Engine Optimization)

Particularly in the beauty and cosmetics sector, searching by "#Product Name" and watching videos before purchasing has become commonplace.

However, many companies currently struggle to systematically understand:

・What kind of videos rank high in search results.

・What kind of content leads to purchases.

Value Proposition: Media that Transforms TikTok Analysis into "Decision-Making"

This media provides analysis that goes beyond simple trend reporting, focusing on translating insights into "reproducible winning patterns."

▼ Key Content:

・Structural analysis of viral posts (composition, length, appeal)

・Winning patterns based on save rates and engagement

・Factors for ranking high in TikTok search (VSEO)

・Industry-specific trend analysis (cosmetics/beverages/apparel, etc.)

※ Regarding compliance with laws and terms of service:

This media publishes content using official embed functions provided by each platform, and operates in compliance with copyright and the terms of service of each service.

Youth Now!'s Strength: Integrated Support from Analysis to Execution

Youth Now! is a marketing support service specializing in data analysis on SNS video platforms and targeting younger demographics, aiding in decision-making.

The analysis published on this media can be utilized for the following:

▼ Services Offered:

・TikTok PR measures (UGC measures designed with VSEO)

・Influencer casting

・TikTok account management

・Advertising operations (Spark Ads, etc.)

We offer comprehensive support, not just analysis, but also covering the entire process from "Data → Planning → Production → Distribution → Improvement."

Future Outlook: Expansion to YouTube, Instagram, etc.

Moving forward, this media will expand its analysis domain beyond TikTok to include major SNS platforms such as YouTube and Instagram.

By considering the differences in algorithms and user behavior across platforms, we aim to evolve into a media that provides a cross-platform view of "winning patterns in video marketing."

◼️ Message from the Representative Director

I believe one of the most significant changes in marketing today is the "shift in the primary battleground for search."

TikTok is no longer just an SNS; it has become a "search engine" for young people.

However, its inner workings are often a black box, leading many companies to rely on "vague growth" or "accidental virality."

With this new media, we aim to demystify that black box and transform it into "reproducible marketing."

Through Youth Now!, we strive to create a world where corporate decision-making becomes faster and more accurate.

Shion Matsumoto, Representative Director, Reaplus Inc.

Born in 1999.

He operates multiple businesses including advertising agencies, influencer marketing, D2C, and research. He analyzes the decision-making of Gen Z and Gen Alpha from three perspectives: "behavioral economics," "SNS data," and "practical field experience."

He specializes in addressing marketing challenges in the SNS era, such as "going viral but not selling" or "failing to reach young audiences," by structurally organizing and practically applying insights from the perspective of whose words are being heard and in what context.

His strengths lie in his real-world business management perspective gained from operating multiple businesses and his ability to articulate his understanding of younger generations without resorting to mere intuition.

Limited-Time Offer: Free TikTok Video Analysis Campaign for 10 Companies

To commemorate the launch of this media, we are offering a "Free TikTok Video Analysis Campaign" for the first 10 companies on a first-come, first-served basis.

▼ Campaign Details:

We will analyze TikTok posts related to your company's products or services and provide a report covering:

・Commonalities in viral posts (composition, appeal, production)

・Characteristics of videos ranking high in search (VSEO perspective)

・Points for improvement and specific strategic proposals

※ This service, normally valued at several hundred thousand yen, will be provided free of charge.

▼ Recommended for Companies Such As:

・Those implementing TikTok strategies but seeing stagnant results.

・Those planning to utilize TikTok but unsure of winning patterns.

・Those looking to improve the accuracy of their influencer marketing efforts.

Contact Information:

For inquiries regarding this media, requests for TikTok marketing support, or applications for the free analysis campaign, please contact us via the information below.

・Consultations on TikTok PR

・Requests for analysis reports

・Consultations on operational improvements

▼ Inquiries:

https://youthnow.jp

Contact Us

Company Overview

Company Name: Reaplus Inc.

Location: 9-8 Sarugaku-cho, Shibuya-ku, Tokyo, Urban Park Daikanyama 0208

Representative: Shion Matsumoto, Representative Director

Established: July 20, 2023

Business Activities: Communication Production Business / Insight Business / Talent Support Business / Casting Business / Subsidy Support Business / D2C Business

HP: https://reaplus.jp/

note: https://note.com/reaplus_