Reaplus News Releases

[Youth Now! Youth Trend Survey] Gen Z No Longer Chooses Brands by "Follower Count" – An Era Where "Enthusiasm" Creates Sales Over "Buzz"

A survey by Reaplus on Gen Z influencers reveals that sales are driven by "enthusiasm" from core fan… · 2026-04-06

[Youth Now! Youth Trend Survey] Gen Z No Longer Chooses Brands by "Follower Count" – An Era Where "Enthusiasm" Creates Sales Over "Buzz"

A survey by Reaplus on Gen Z influencers reveals that sales are driven by "enthusiasm" from core fan… · 2026-04-06

[Youth Now! Gen Z Trend Survey] Gen Z is Canceling Summer Days: Young People Pay for Comfort and Efficiency in an Era of Extreme Heat

Reaplus conducted a qualitative survey on 'how Gen Z spends summer' targeting young people. Due to e… · 2026-06-16

[Youth Now! Gen Z Trend Survey] Do 80% of Gen Z influencers turn down PR offers? The decisive difference between 'companies that get chosen' and 'companies that get rejected'

A survey on the criteria Gen Z influencers use to accept or reject PR offers. · 2026-03-29

【Youth Now! Gen Z Trend Survey】Gen Z Does Not Exercise 'To Lose Weight': The Keys to Fitness Continuity Are 'Self-Affirmation' and 'Social Constraints'

Reaplus conducted a qualitative survey on Gen Z's fitness attitudes through 'Youth Now!'. Findings i… · 2026-06-09

[Youth Now! Youth Trend Survey] Gen Z No Longer Chooses Brands by "Follower Count" – An Era Where "Enthusiasm" Creates Sales Over "Buzz"

A survey by Reaplus on Gen Z influencers reveals that sales are driven by "enthusiasm" from core fan… · 2026-04-06

Reaplus Launches "Video Analysis Media" to Address the SNS Search Era

Reaplus has launched a new trend analysis media based on TikTok video data, aiming to support corpor… · 2026-04-07

Reaplus Launches "Video Analysis Media" to Address the SNS Search Era

Reaplus has launched a new trend analysis media based on TikTok video data, aiming to support corpor… · 2026-04-07

【Youth Now! Youth Trend Survey】Is "Buying Anything for My Oshi" a Past Illusion? Gen Z's "Oshi-katsu" Even Involves Strict Investment Decisions?

Reaplus Inc. conducted a qualitative survey on Gen Z's "Oshi-katsu" (fandom activities) and corporat… · 2026-04-28

[Youth Now! Youth Trend Survey] Cosmetics Shift from 'Trying' to 'Thorough Research' – Gen Z Selects Based on 'Information' Not 'Testers'

Reaplus Inc. released a qualitative survey on Gen Z cosmetics purchasing behavior via their marketin… · 2026-04-23