Former Dentsu and X Corp. Professionals Pioneer Capital Circulation: ReBoot Inc.'s Creator Collective Supports BEAMS CREATIVE's Projects

ReBoot Inc. (ReBoot Goudou Kaisha) is building a capital circulation model to address the growing social disparities accelerated by capitalist structures and rapid technological advancement. Through its 'Creator Collective'—collaborating with next-generation artists and creators to solve corporate challenges—and 'SESSiON,' which partners with microbreweries across Japan to create borderless communication spaces, ReBoot aims to circulate capital to younger generations and regional cities. Based on this model, CEO Shota Watanabe, himself a member of the Creator Collective, leverages his comprehensive communication design expertise from his time at Dentsu and X Corp. Together with independent next-gen artists and creators, ReBoot tackles a wide range of corporate challenges—from cutting-edge global projects to regional revitalization. As a recent example, we introduce our collaborative project with BEAMS Creative Co., Ltd.

Founder / Communication Designer: Shota Watanabe (Instagram: @shota_bebe)

Participated as a core team member in the following projects ①–④, assembling tailored teams from the Creator Collective to support full event production, media tours for regional revitalization, and original menu development using local specialties, overseeing planning and execution.

① FIFA Esports Launch Event (EA SPORTS FC 24 Launch Celebration)

Content: Planning and operational support for a launch event symbolizing entry into the esports market.

Role: Stage production and operational design to create an immersive, passionate community experience.

Video URL: https://vimeo.com/875850335?fl=pl&fe=sh

② Heineken Non-Alcoholic Beer (Heineken 0.0) Launch Event

Content: Implementing a new beverage experience from a global brand into society through real-world events.

Role: Stage production and operational design embodying brand identity.

Video URL: https://vimeo.com/957065654?fl=pl&fe=sh

③ Event for Sam Altman’s New Service “World” (formerly Worldcoin)

Content: Event production to expand awareness of Sam Altman’s new service, the creator of ChatGPT.

Role: Stage production and operational design embodying brand identity.

Video URL: https://vimeo.com/1142835183?fl=pl&fe=sh

④ Minami-Yamanashi Regional Revitalization Project (A Journey to Discover Minami-Yamanashi)

Project Partner: Diner Direction – Kentaro Yoshida / Kota Yoshida

(Instagram: @diner_direction)

Content: A tourism promotion project to uncover and communicate the charm of 'Minami-Yamanashi,' comprising four towns—Minobu, Hayakawa, Fuji River, and Minami—located in southern Yamanashi Prefecture. Developing new content themed around morning activities and creating a signature parfait menu using seasonal local fruits that change throughout the year.

Role: Media tour operations and direction for signature menu items at roadside stations, supporting new content development.

※ Launch timing is yet to be determined.

Significance of the 'ReBoot Model' for Circulating Creative Capital

① Return of Achievements (Social Capital): By involving next-generation creators in projects with global brands and regional challenges, we create opportunities and spaces for growth, accumulating significant social capital.

② Circulation of Knowledge (Human Capital): ReBoot Inc., founded by professionals from Dentsu and X Corp., directly transfers its expertise in large-scale marketing to young creators through hands-on production experiences.

③ Reinvestment into Society: Profits generated are reinvested into regional revitalization through craft beer initiatives, establishing a sustainable capital circulation system.

Vision of ReBoot Inc.

Social disparities are widening due to capitalist structures and rapid technological development. In a university lecture, I witnessed many students still adhering to outdated values—viewing job-hopping negatively or believing professional paths require formal qualifications. With algorithmic advancements, the next generation is increasingly surrounded by information that is convenient for society and themselves. Motivated by the desire to pass on the ability to forge one’s own future, we launched the ReBoot Model. By collaborating with artists and creators who operate independently and pioneer an uncertain world, we aim to accumulate case studies that solve corporate challenges and build a system where capital circulates even in an unequal society. We hope to leave behind a society that is kinder to the next generation.

Company Overview

Company Name: ReBoot Goudou Kaisha

Representative: Shota Watanabe

Headquarters: Setagaya-ku, Tokyo

Founded: August 2022

Business Activities: Branding, communication design, event production, creative production, PR, craft beer development, etc.

URL: https://reboottokyo.jp/

Contact: [email protected]