RecoChoku's 'P!TNE' debuts on Suntory's 'TAG LIVE LABEL' in partnership with FUNKY MONKEY BΛBY'S and Ikimonogakari 20th Anniversary Concert

RecoChoku Co., Ltd. (Headquarters: Shibuya, Tokyo; President: Toru Itabashi) announced that its NFC-based fan merchandise solution, 'P!TNE,' has been adopted for the first time by Suntory Beverage & Food's 'TAG LIVE LABEL' service. As part of a collaborative campaign with the 'FUNKY MONKEY BΛBY'S × Ikimonogakari 20th Anniversary Concert: The Promise of That Day, Show Me at Twenty!!', sales will begin on May 26, 2026, for a limited period of about one month at dedicated vending machines across approximately 50 commercial facilities nationwide.

【About the Collaboration between Suntory 'TAG LIVE LABEL' and RecoChoku 'P!TNE'】

'TAG LIVE LABEL' is a service that uses Suntory vending machines to distribute original label cans linked to artists and events. RecoChoku's 'P!TNE' is a fan merchandise solution that utilizes NFC technology, allowing users to enjoy digital content like audio and video by tapping their smartphones against merchandise or products.

This first-ever collaboration introduces 'Winning Cans,' which allow users to play exclusive digital content by tapping their phones. This provides a new fan experience combining beverages and digital content. This is the first time 'TAG LIVE LABEL' has offered digital content.

About the Collaboration Campaign with the Concert

The 'TAG LIVE LABEL' campaign featuring 'P!TNE' is linked to the concert 'FUNKY MONKEY BΛBY'S × Ikimonogakari 20th Anniversary Concert' to be held at the Tokyo Garden Theater on June 20-21, 2026.

The original label cans come in nine randomized designs featuring newly taken visuals of the artists. The contents are oolong tea (room temperature), and the cans are designed to be kept as commemorative items, whether displayed as-is or by peeling off the label as a sticker after drinking.

The 'Winning Cans' are marked with a 'P!TNE' NFC seal on the plastic cap. By tapping a smartphone against the seal, users can enjoy one of eight limited-edition digital contents, including videos and voice clips. The content plays randomly, and users may get different content by tapping again on a different day.

RecoChoku remains committed to maximizing the music market by expanding experiences that connect artists with their fans.

Overview of the 'TAG LIVE LABEL' × Concert Campaign

▼ Vending Machine Deployment ・Start Date: May 26, 2026 (Tuesday) ・Duration: Approx. 1 month ・Location: Dedicated vending machines at approx. 50 commercial facilities nationwide ・Beverage: Oolong tea (room temperature) ・Label Designs: 9 designs, randomized ・Price: 900 yen each (tax included) *P!TNE target: 'Winning Cans' equipped with NFC seals

Notes regarding 'P!TNE' ・To play content, a smartphone with an NFC reader and the free 'P!TNE' app are required. ・Content playback is available until May 26, 2027, at 0:00 AM. ・For details on NFC reading and content playback, please check the official P!TNE website (https://pitne.jp/).