Suumo Counter Teams Up with Anpanman to Support Families Building Their Homes! 'Ouchi Smile Ouen-tai' Campaign Launches

Recruit Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Keiichi Ushida; hereinafter 'Recruit'), operator of Suumo Counter—a free home-building consultation service—announces a long-term partnership with the popular children's anime 'Anpanman'. Under the banner 'Ouchi Smile Ouen-tai' (Home Smile Support Team), the collaboration will launch on Friday, July 17, 2026, at all 26 Suumo Counter locations across Kyushu, with plans to expand nationwide.

※As of July 2026, the campaign is available only in the Kyushu region.

The Vision Behind Suumo Counter and Anpanman

Where children grow up and how families spend their daily lives—choosing a home is about envisioning the family's future. For families with young children, however, home selection can be both exciting and overwhelming, filled with uncertainties. Suumo Counter aims to make this journey more enjoyable and filled with smiles.

By partnering with 'Anpanman', a character long loved by children, Suumo Counter will introduce kid-friendly spaces, Anpanman-themed toys, books, and DVDs, and special in-store mini-gifts. These enhancements aim to create a relaxed, welcoming environment where parents can consult confidently while children play comfortably, turning home selection into a positive, shared family experience.

Suumo Counter will support joyful home-building experiences for every family, together with Anpanman.

Special Campaign Website

<Special Website>

https://suumocounter.jp/lp/mk/sp/si/anpanman/

About 'Ouchi Smile Ouen-tai'

Highlight (1): Anpanman Welcomes You! A Smile-Filled Suumo Counter for the Whole Family

Suumo Counter locations will greet visitors with Anpanman banners and photo panels. While parents consult with advisors, children can enjoy dedicated kids' zones equipped with Anpanman plush toys, picture books, and DVDs, ensuring a relaxed and enjoyable experience for the entire family.

※Plush toys, books, and DVDs are not available at the following stores: Yume Town Yukuhashi / Aeon Mall Mikami / Aeon Enaoka

Additionally, four stores feature a full-wall Anpanman-themed kids' space:

Lalaport Fukuoka / Yume Town Yukuhashi / Aeon Mall Mikami / Aeon Enaoka

Why not make your home search a joyful adventure in a space surrounded by your favorite Anpanman characters?

Highlight (2): Every Visitor Gets a Gift!

From July 17, 2026 (Fri) to September 30, 2026 (Wed), visitors to Suumo Counter locations in Kyushu (excluding Yume Town Yukuhashi, Aeon Mall Mikami, and Aeon Enaoka) will receive an exclusive mini-item as a gift.

Campaign Period: July 17, 2026 (Fri) – September 30, 2026 (Wed)

Locations: Suumo Counter in Kyushu (excluding the three stores above)

※While supplies last

※The campaign may be changed, ended, or extended without prior notice

Highlight (3): Book a Consultation and Get a Guaranteed Gift!

During the same period, customers who make a reservation, visit, and consult with Suumo Counter will receive a special gift. Choose one of the following two items:

※Availability may vary due to stock

※While supplies last

※The campaign may be changed, ended, or extended without prior notice

Campaign Period: July 17, 2026 (Fri) – September 30, 2026 (Wed)

Locations: All Suumo Counter locations in Kyushu

Details: Visit the special website for more information https://suumocounter.jp/lp/mk/sp/si/anpanman/

※Eligible for users who visit and consult during the campaign period

※Application period ends at 23:59 on October 31, 2026 (Sat)

Highlight (4): Event Announcement – 'Anpanman Show' at Aeon Mall Kumamoto with Exclusive Photo Panels!

A special event for families: 'Suumo Counter presents Let's Go! Anpanman Show' will be held at Aeon Mall Kumamoto on September 5 (Sat) and 6 (Sun), 2026. The venue will feature special photo panels and consultation booths, offering two days of smiles for the whole family. Come enjoy with your loved ones while shopping!

Dates: September 5–6, 2026

Location: 1F Event Square, Aeon Mall Kumamoto

※Event details are subject to change without notice

※Further details, including ticket distribution, will be announced on the Suumo Counter special website

About 'Ouchi Smile Ouen-tai'

Campaign Period: July 17, 2026 (Fri) – September 30, 2026 (Wed)

Locations: 26 Suumo Counter stores across Kyushu

<Fukuoka> Riverwalk Kitakyushu, Aeon Mall Yahata Higashi, Hakata Marui, Lalaport Fukuoka, Tenjin, Aeon Mall Omuta, Yume Town Kurume, Aeon Mall Nogata, Aeon Mall Chikushino, Aeon Mall Fukuoka, Yume Town Yukuhashi

<Saga> Yume Town Saga

<Nagasaki> Mirai Nagasaki Cocowalk, Sasebo Gobangai

<Kumamoto> Yume Town Hamasen, Yume Town Hikarino Mori, Aeon Mall Kumamoto

<Oita> Tokiwa Wasada Town, Park Place Oita, Aeon Mall Mikami

<Miyazaki> Aeon Mall Miyazaki, Aeon Mall Miyakonojo Ekimae, Aeon Enaoka

<Kagoshima> Aeon Mall Kagoshima Bay, Amu Plaza Kagoshima, Aeon Town Aira

※As of July 2026, the campaign is available only in Kyushu

For more details, visit the special website: https://suumocounter.jp/lp/mk/sp/si/anpanman/

※Nationwide expansion is planned after the initial campaign period

About Suumo Counter

Suumo Counter is a free consultation service for those considering custom-built homes or purchasing new condominiums. Despite being a major purchase, home buying can be confusing. Suumo Counter advisors provide personalized support, introducing multiple homebuilders or properties based on budget and preferences, and assist with scheduling and even declining offers, supporting clients through to contract signing.

Suumo Counter Official Website: https://www.suumocounter.jp/

▼ About Recruit

https://www.recruit.co.jp/

▼ For inquiries regarding this announcement

https://www.recruit.co.jp/contact/