Red Bull Japan and AndGAMER Announce Strategic Partnership

Red Bull Japan Co., Ltd. announces the establishment of a partnership with AndGAMER Co., Ltd. (Headquarters: 5-5 Nishimachi, Toyota City, Aichi Prefecture, VITS Toyota Town B1; Representative Director: Tsubasa Uekami; hereinafter "AndGAMER").

Background of the Partnership – Beyond the Game

In recent years, the gaming and esports industry has seen growing attention not only on competitive scenes but also on the surrounding culture and communities. Against this backdrop, Red Bull, which has long supported global gaming scenes through esports events and player support while building unique communities across diverse cultural fields such as music and sports, and AndGAMER, a pioneer in promoting gaming lifestyle, have joined forces as partners to co-create "what lies beyond the game." Starting from the energy drink product, this partnership aims to further expand the possibilities of gaming culture.

Initiatives Under the Partnership

Under this partnership, the two companies will launch collaborative initiatives across multiple areas, including events, brand integration at physical locations, and content development, centered around "Red Bull Gaming Sphere Tokyo" and "AndGAMER Store."

Beyond one-off events and campaigns, the goal is to continuously create touchpoints where gamers can gather, interact, challenge themselves, and express themselves, thereby enriching gaming culture.

Event Planning and Execution

The partnership will leverage "Red Bull Gaming Sphere Tokyo" and "AndGAMER Store" to continuously host events for players and fans.

On Friday, June 12, 2026, an invitation-only 1v1 tournament, "AndGAMER Face OFF," was held at "Red Bull Gaming Sphere Tokyo," operated by Red Bull Japan. The event brought together top PAD players from Japan's APEX Legends scene, competing in a 1v1 format for the title of strongest player. This intense head-to-head competition aimed to generate new excitement within the gaming community.

Moving forward, the partnership will continue to create opportunities for gamers to gather, challenge, and connect—through high-competition events like this one, general player participation programs, and product experience-based events.

Brand Collaboration at Physical Locations

At "Red Bull Gaming Sphere Tokyo," AndGAMER's gaming devices will be installed, allowing visitors and event participants to experience and play with them firsthand. Similarly, at AndGAMER Store, enhanced experiences leveraging the collaboration with Red Bull Japan will be developed. By utilizing the unique characteristics of each location, the partnership will create experiences that connect both brands' cultures and products.

Content Development

To continuously deliver the energy generated at physical events to online audiences, the partnership will also develop content that promotes gaming culture. Experiences from events and facilities will be shared beyond the moment through YouTube and social media, allowing the appeal of competition, careers, and gaming culture to reach a broader audience of gamers.

Product Collaboration and Campaigns

In addition to events and physical initiatives, the partnership will also advance collaboration in the product domain. Campaigns combining Red Bull Japan's energy drinks with AndGAMER's gaming devices, as well as joint promotions on e-commerce platforms including Amazon, are under consideration. The goal is to create seamless experiences where AndGAMER's devices and Red Bull naturally integrate into gamers' playtime, gathering moments, and challenges.

Giving Gamers Wings – Future Outlook

Red Bull Japan and AndGAMER aim to increase opportunities for gamers to gather, challenge, and connect, thereby enriching the culture surrounding games.

To all who love gaming culture: a freer, more exciting future awaits. The two brands will continue their joint journey, achieving new challenges only possible through collaboration.

About AndGAMER

AndGAMER is a Japan-based gaming lifestyle company founded on the mission of "continuously designing products that truly get it." It promotes a rich lifestyle for gamers by launching multiple gaming brands such as Void Gaming, AIM1, and VIZARD CLUB, delivering products shaped by authentic gamer perspectives and sensibilities.