Experience a Resort This Scorching Summer at Red Lobster: "Seaside Resort - American Beach Edition" Starts July 7 (Tue)

Red Lobster Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative: Kei Otsuka), which operates the American-born seafood restaurant chain "Red Lobster," will hold the second installment of its annual fair menu, "Seaside Resort - American Beach Edition," at 18 stores nationwide starting July 7, 2026 (Tue).

In recent years, there has been a growing interest in "experience-based consumption" (koto consumptions), which values "experiences that can only be had here" and "memories that make you want to tell others" over owning things. This summer, Red Lobster will host a fair themed around American beach resorts, allowing customers to easily experience the local food culture. We propose a memorable summer moment through a dining experience full of surprise and discovery, such as "Alligator Meat for the First Time in My Life" and "Spiciness That Makes You Scream."

SeasideResort-American Beach-Group Photo

A highlight is the return of "Fried Alligator," which caused a stir and was loved by many customers when it was first released in the late 1980s. Alligator meat, popular as a local food in Florida, is finished into a crispy and fragrant fry and served with the classic remoulade sauce from the region. Furthermore, customers who order will receive a limited-edition "Alligator Fry Commemorative Certificate." This not only serves as a souvenir but also delivers an "experience" that will make you want to take photos and share them.

Also featured is the "Jalapeño Despopper," arguably the spiciest item in Red Lobster's history. Its stimulating spiciness, which made staff members scream during taste tests, is a must-try for spice lovers. In addition, we have prepared a lineup of unique menus, including "Beach Glass Oyster Shooter," where you can enjoy premium oysters with a refreshing sauce, and "Spicy Sizzling Crab & Shrimp," with an irresistible aroma of special sauce that will whet your appetite.

This summer, come to Red Lobster for an "Eating American Beach" experience that can only be found here. Enjoy a memorable summer with flavors you've never encountered before, dishes that will make you want to take on the challenge, and experiences you'll want to share with others.

What is "SEASIDE RESORT"?

The "Seaside Resort" fair is a menu developed with the theme of "seaside feel" and "overseas resort feel," allowing customers to feel as comfortable as if they were at a seaside resort. What Red Lobster wants to offer customers is the experience of spending special time relaxing at a seaside resort. In each fair, we will offer menus that evoke seaside resorts using local ingredients. The featured resort locations will change according to the season.

[Campaign Overview]

Campaign Name: SEASIDE RESORT - American Beach Edition -

Participating Stores: 18 Red Lobster stores (excluding Huis Ten Bosch and Okinawa Chatan stores)

Period: July 7, 2026 (Tue) - End of August (planned)

*Availability is limited and will end once supplies run out.

Fair Menu Items

Fried Alligator with Remoulade Sauce

Fried Alligator with Remoulade Sauce

Price: \1,990 (\2,189 including tax) Fried alligator, a local food in Florida. Crispy fried alligator meat served with the classic sauce from the region, featuring a refreshing acidity and fragrant spices.

[Florida]

One of America's premier resort destinations, offering blue seas, white sandy beaches, a warm climate, and an open atmosphere.

Jalapeño Despopper

Jalapeño Despopper

Price: \1,290 (\1,419 including tax) Dangerously spicy, the hottest in Red Lobster history!? Jalapeños stuffed with shrimp and mashed potatoes, wrapped in bacon, and fried to a crisp. Enjoy it for a summer memory.

*The spiciness of jalapeños may vary by individual pepper.

[Texas]

A state with diverse attractions, from coastal resorts facing the Gulf of Mexico to vast plains.

Beach Glass Oyster Shooter

Beach Glass Oyster Shooter

Price: \1,590 (\1,749 including tax)

"BEACH GLASS," a premium oyster characterized by its beautiful shell, polished by the waves. Enjoy its clean salinity and fresh umami with two types of sauces.

[2 Types of Sauces]

(Left photo) Watermelon Mignonette Sauce

A special vinaigrette sauce that enhances the refreshing acidity of Chardonnay vinegar and the sweet juiciness of seasonal watermelon, with black pepper.

(Right photo) Bloody Shooter Sauce

A spicy tomato sauce with the aroma of celery and the refreshing fruitiness of lemon and orange.

[Washington]

A naturally rich area surrounded by the sea and mountains, offering fresh seafood and beautiful scenery.

Spicy Sizzling Crab & Shrimp

Spicy Sizzling Crab & Shrimp

Price: \2,790 (\3,069 including tax)

Plenty of seafood and colorful vegetables, finished with a spicy special sauce poured over garlic wild rice right in front of you. Enjoy a flavorful and piping hot bite!

[Louisiana]

A southern state known for its rich waterways facing the Gulf of Mexico and its unique food culture, famous for seafood and gumbo.

Cactus Fruit Pink Lemonade

Cactus Fruit Pink Lemonade

Price: \790 (\869 including tax)

A vibrant non-alcoholic pink lemonade with the gentle sweetness of prickly pear cactus fruit and the refreshing tartness of lemon.

[Arizona]

A representative beach resort area in America, surrounded by sun-drenched seas and an open atmosphere.

Pabst Blue Ribbon

Pabst Blue Ribbon

Price: \850 (\935 including tax)

A premium lager beer that has been loved locally for a long time.

It is very well-balanced with a mild bitterness and richness, offering a fruity and smooth taste.

[Wisconsin]

A northern state in America where beer culture is deeply rooted, with the rich nature of the Great Lakes and beautiful lakeside scenery.

Related Sites

Latest information will be posted on our social media accounts. Please check them out.

[Red Lobster Japan Official]: https://www.redlobster.jp/

[Red Lobster Japan Official X]: https://x.com/RedLobsterJapan

[Red Lobster Japan Official Instagram]: https://www.instagram.com/redlobsterjapan_official/?hl=ja [Red Lobster Japan Official TikTok]: https://www.tiktok.com/@redlobsterjapan_official

Company Overview Founded in the United States in 1968 and arriving in Japan in 1982, Red Lobster is a seafood restaurant chain. Currently, it operates 20 stores nationwide, mainly in the Tokyo metropolitan area. With the philosophy of "Guest is First," we offer not only lobster but also carefully selected seafood and a wide variety of menus. We provide a space where customers can express their feelings on special occasions such as birthdays and anniversaries, as well as on moments of small happiness and gratitude in their daily lives, with friendly hospitality service.