What feature do Japanese consumers value most in smart buildings?

According to a survey, 33% of people selected security and safety features as the most valuable.

How much interest do people have in smart features?

Combining those who are 'very interested' and 'somewhat interested', 59% of respondents are interested.

What are the challenges to the adoption of smart buildings?

High implementation costs, privacy concerns, and concerns about complexity of operation are barriers to adoption.

Consumer Awareness and Expectations in the Japanese Smart Building Market: Survey Results by Report Ocean Inc.

Published Apr 9, 2026 3:45 AM ・ Updated Jun 14, 2026 12:01 AM ・ 5 min read ・ Source: PR TIMES

Report Ocean Inc. released survey results on consumer awareness of smart building features in Japan, showing high interest in security and energy savings, alongside concerns about costs and privacy.

Tokyo, Japan - Report Ocean Inc. conducted a consumer survey to understand the awareness, preferences, and expectations regarding smart building features in Japan. The survey revealed growing interest among Japanese consumers in smart security, energy-saving features, remote control via apps, and technologies supporting the aging society.

As Japan transitions towards more sustainable, highly connected, and efficient urban living environments, understanding the awareness of residents and users regarding smart buildings and smart homes is becoming increasingly important for developers, technology providers, and related market stakeholders.

Survey Overview Methodology: Online quantitative consumer survey using a structured questionnaire Target Audience: Residents of Japan aged 20 and over with a certain level of interest in building facilities/features in homes or workplaces Survey Period: February 2, 2026 - March 28, 2026 Sample Size: 1,450 people Survey Area: Nationwide (Japan) Sampling Method: Quota sampling by age, gender, and region Margin of Error: ±3.1% at a 95% confidence level

Key Findings This survey revealed that Japanese consumers show high interest in smart building environments, placing particular emphasis on practical values such as security, disaster prevention, energy savings, and convenience. Furthermore, there are strong expectations for monitoring and safety features that support the lives of the elderly, emerging as an important social theme in the smart building market.

On the other hand, concerns regarding high implementation costs, privacy, and operational complexity still exist, suggesting that clarifying ease of use, reliability, and cost-effectiveness will be crucial for future widespread adoption.

Survey Questions and Results Q1: How interested are you in living or working in a building equipped with smart features such as automated lighting, smart climate control, and app-enabled security? - Very interested: 20% - Somewhat interested: 39% - Neutral: 22% - Not very interested: 12% - Not interested at all: 7%

Q2: What smart building feature do you find most valuable in your home or workplace? - Security and safety features: 33%

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Source: PR TIMES
Category: Survey

Consumer Awareness and Expectations in the Japanese Smart Building Market: Survey Results by Report Ocean Inc.

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