Creating New Advertising Value with Broadcast x Streaming ~ TBS's Strategy [REVISIO Free Webinar]

REVISIO Inc. (Headquarters: Chiyoda-ku, Tokyo; President & CEO: Yasushi Koriya; hereinafter REVISIO), which measures 'attention' to television screens by installing devices equipped with human recognition technology in households, is pleased to announce a free webinar titled 'Creating New Advertising Value with Broadcast x Streaming ~ TBS's Strategy.'

Click here for webinar details

Webinar Content

This webinar will explore the current state of television media based on the latest 'Connected TV White Paper' and unique viewing analysis using attention data.

'How should we specifically incorporate the rapidly spreading Connected TV into our advertising measures?'

'What is the 'true value' that terrestrial broadcasters can offer amidst advancing digitalization?'

We will invite Mr. Uno, who oversees TBS's digital sales strategy, to discuss TBS's strengths as seen from actual viewing data and the next-generation media strategy that spans broadcasting and streaming. We will deliver practical hints on the importance of 'quality per reach,' which cannot be measured by ratings and views (= quantitative data) alone, and how to directly link the latest viewing trends to your company's promotions.

Recommended for

Marketing, advertising, and brand managers at business companies.

Account planners, media planners, and operations managers at advertising agencies, and everyone involved in terrestrial and Connected TV commercial measures.

Click here to register

Overview

Dates: June 17 (Wed), 23 (Tue), 24 (Wed), 2026 / 14:00-15:00 each day

Location: Free webinar (Zoom)

Speakers

Mr. Akinori Uno, TBS Television, Inc.

Director, DX Sales, Platform Business Division, TBS Television, Inc.

Mr. Akinori Uno

Joined Tokyu Agency in 2001. After being in charge of advertisers in multiple industries as a salesperson, he was seconded to Presentcast (now TVer). He led the launch of paid video streaming and e-commerce.

He moved to TBS Television in 2016 and, after engaging in marketing tasks such as data analysis, has been involved in TVer's ad sales since 2021. Currently, as the Director of DX Sales in the Platform Business Division, he oversees the sales strategy in the digital domain. Leveraging his cross-domain experience in advertising, broadcasting, and streaming, he aims to create new value in the media business.

Ryunosuke Kitagawa, Sales Manager, REVISIO Inc.

Joined House Foods Corporation as a new graduate and was in charge of sales to mass retailers in the Kyushu region. In 2019, he moved to TVQ Kyushu Broadcasting, where he was in charge of the spot desk. In 2023, he joined REVISIO. As an account planner, he supports television commercial measures and program analysis utilizing attention data.

Reference

Connected TV White Paper 2026

REVISIO 'Connected TV White Paper 2026'

The 'Connected TV White Paper' is a white paper published by REVISIO since 2023 that shows the current state of CTV viewing on television screens.

In this study, we deeply analyze the reality of viewers' CTV viewing by combining survey data and viewing data. In addition to summarizing viewing data for each video service and trends in co-viewing (viewing by two or more people) from various perspectives, this year we have also included analysis data for each content for the first time. We believe it will be useful for everyone in considering the future prospects of CTV.

[Contact for this matter]

REVISIO Inc. https://revisio.co.jp/

Public Relations: Yasutake

Otemachi Building, 1-6-1 Otemachi, Chiyoda-ku, Tokyo

E-mail: [email protected] Tel (direct): 050-5897-4931

[About REVISIO Inc.]

REVISIO Inc. (company name changed from TVISION INSIGHTS Inc. in October 2022) provides B2B viewing analysis services by acquiring viewing posture data for TV programs and commercials using human recognition technology. We install research devices equipped with REVISIO's proprietary human recognition technology in household televisions and automatically acquire the viewing posture of research participants every second. Our unique attention data, which answers 'who is in front of the TV and are they really watching,' is utilized by over 250 clients in Japan, including advertisers, advertising agencies, and broadcasters.

Currently, we survey 2,000 households in the Kanto area and 600 households in the Kansai area in Japan, providing viewing data for all terrestrial programs and attention data for Connected TV.