Ricoh Japan Corp. (President and CEO: Toru Kasai) has launched the 'Customer Data Collection and Utilization Pack' to support the advancement of sales activities. Basic customer information, interaction history, and data obtained via web forms or emails are vital assets for sales, and their proper management is increasingly important for corporate DX. However, many companies suffer from lost opportunities and inefficiency due to fragmented customer data. Ricoh Japan aims to centralize this data and enable data-driven approaches, contributing to the selection and nurturing of high-value customers. The pack collects information from various touchpoints like web forms and business cards, seamlessly storing it in 'RICOH kintone plus'. By analyzing email engagement data, it helps identify promising leads. Leveraging Ricoh Group's expertise, Ricoh Japan continues to support customers' DX initiatives.
FACT BOX
- Source: PR TIMES
- Category: product_launch