[April Dream] Making 'Beauty Changes Lives' a Reality.

Rising Cosmetics is participating in April Dream, a day to share dreams. This press release is the dream of "Company/Organization Name". Aiming to train 1 million people to "convey beauty". Rising Cosmetics Co., Ltd. (Headquarters: Tokyo) is participating in "April Dream," an event hosted by PR TIMES Inc., and is sharing its dream of "spreading the circle of beauty." This press release conveys our company's "dream."

Beauty is not just about 'appearance'

Beauty is not just about grooming one's appearance. Originally, it is about liking oneself. It is a means to acknowledge one's own value and enhance self-esteem. However, in modern times, due to information overload and excessive comparison, there are increasing voices saying, "I don't know what to believe," and "I'm losing confidence."

Dream: Towards a society that delivers "self-esteem" through beauty Our dream is to increase the number of people who can become more positive through beauty by spreading globally the human resources who can correctly convey the essence of beauty. To achieve this, we will launch the following new services by the end of 2026:

・Cosmetic Writer Training Course (Beginner to Practical) ・Beauty Advisory Business (for Corporations)

Ultimately, we aim to train 1 million cosmetic writers and beauty advisors.

Turn your 'love' into a job. Delivering new value in beauty Don't let the feeling of "loving beauty" end as just a hobby. Through the profession of cosmetic writer, we will create: ・New careers where one can work in beauty ・"Communication professionals" who connect companies and users ・Enablers who spread correct information We aim to transform beauty from something to be "consumed" into something that "creates value." This is our vision for the new era of beauty.

The future where the "circle of beauty" expands A society where everyone can talk about beauty in their own words. A world where someone's message leads to someone else's confidence. When this chain reaction spreads, beauty will not just be a trend, but a "culture that makes people positive."

CEO's Comment Beauty has the power to positively change people's lives. That is why we want to spread "beauty for fulfillment," not "beauty for sales." We want to increase the number of people who can love themselves through beauty. And to spread those who can convey that value throughout the world. That is the dream of Rising Cosmetics.

Company Overview Company Name: Rising Cosmetics Co., Ltd. Location: Meguro Center Building 8F, 3-2-1 Kami-Osaki, Shinagawa-ku, Tokyo 141-0021 Business Activities: Advertising production, marketing support, and education business specializing in cosmetics and health foods.