Right in the middle of summer vacation! The ultimate potato sweets you want to eat in summer are all here! "Summer Sweet Potato Expo" will be held again this year!!

The Sweet Potato Expo Executive Committee (Representative: Kenji Ishihara, 7-7-26 Nishi-Shinjuku, Shinjuku-ku, Tokyo) is pleased to announce that the "Summer Sweet Potato Expo 2026" will be held from August 6 (Thu) to 9 (Sun) at Hall 3 of Makuhari Messe in Chiba Prefecture.

Sweet potatoes enjoyed in summer are full of charm different from winter!

Previously held in the "summer", which can be said to be the exact opposite of the sweet potato season, the "Summer Sweet Potato Expo" has brought surprise, deliciousness, and fun to many visitors. We are waiting for you with a lot of menus that can only be enjoyed in summer, such as gorgeous sweet potato sweets unique to summer and chilled baked sweet potatoes that are especially delicious when it's hot.

Furthermore, this year we will hold a "New Menu Contest" in which all stores will participate! We will announce it on SNS and other platforms before the actual event, and decide the menus to be nominated for the finals with fan participation. Please look forward to it, as it will be full of attractive menus that you have never tasted before. The event "Summer Sweet Potato Expo" where you can experience the forefront of sweet potato sweets will be held during the summer vacation, so please come and visit us with your family and friends!