The Once-a-Year "Nighttime Sweet Potato Activity." "Nighttime Sweet Potato Expo" Held for 3 Days Only! Featuring Limited Menus and Non-Alcoholic Cocktails for Everyone to Enjoy a Special Evening

The Sweet Potato Expo Executive Committee (Representative: Kenji Ishihara, 7-7-26 Nishi-Shinjuku, Shinjuku-ku, Tokyo) will hold the popular event "Nighttime Sweet Potato Expo 2026" for three days only, from August 6 (Thu) to August 8 (Sat), 2026, during the "Summer Sweet Potato Expo 2026" held at Makuhari Messe Hall 3 from August 6 (Thu) to August 9 (Sun), 2026. We are pleased to announce the recommended menu items for sale and the menu to be served at the "Sweet Potato Cafe & Bar," which will open exclusively at the venue.

Transforming from the daytime bustle into an adult-mood space. The "Nighttime Sweet Potato Expo," a perennial favorite, returns with an enhanced experience!

As a signature event of the "Summer Sweet Potato Expo," the "Nighttime Sweet Potato Expo" captivates many fans each year. This year, it promises even greater appeal, offering a special "nighttime sweet potato activity" for three days only.

As the sun sets, the venue's lighting will dim, and a DJ booth will appear on stage, stylishly enhancing the nighttime atmosphere. From upbeat tempos to nostalgic hits that make you want to sing along, the DJ's diverse sounds will fill the venue. In this exhilarating space, you can fully enjoy a new marriage of "sweet potato x alcohol" that is completely different from the daytime experience. It's designed to be a special moment as a reward after work or to create summer night memories.

A Limited Edition Drink You Can Only Taste Here! "Sweet Potato Cafe & Bar" Opens with a Full Lineup of Special Cocktails

At the specially set up "Sweet Potato Cafe & Bar" within the venue, we offer a wide variety of original cocktails that maximize the charm of sweet potatoes. From luxurious drinks that directly convey the rich sweetness and body of sweet potatoes to refreshing pairing drinks that cleanly complement the aftertaste of sweet potato desserts, a curated menu by our bartenders is available. Furthermore, to allow those who don't drink alcohol and children to enjoy the "nighttime sweet potato activity" together, we have an abundant lineup of gorgeous non-alcoholic cocktails and soft drinks. Please find your favorite drink.

[Sweet Potato Cafe & Bar Pickup Menu]

Annou Imo No Gomi Kahlua Milk (Limited to 30 cups per session) Twentieth Century Pear Luxury Highball

[Non-Alcoholic] Annou Imo Rich Milk Shake (Limited to 30 cups per session) [Non-Alcoholic] Twentieth Century Pear Squash

Delicious Night-Only Snacks to Pair with Drinks! "Nighttime Recommended Sweet Potato Menus" with Unique Creations from Each Shop

Another star of the "Nighttime Sweet Potato Expo" is the exquisite variety of dishes that shop owners will prepare with their skills for these three days, perfect for pairing with drinks! Sweet potatoes, usually enjoyed as sweets or snacks, are transformed into superb "appetizers that go well with alcohol" through the creativity of each shop. From savory items calculated for compatibility with beer, highballs, and special cocktails, to unexpected combinations that enhance your drink, a variety of gourmet items that can only be found here will be available. Enjoy the ultimate pairing while feeling the night breeze.

[Nighttime Sweet Potato Expo 2026 Recommended Menu]

Shop Name: OIMOcafe 4 Types of Sweet Potato Pinchos

"Sweet Potato Quiche" made with fluffy and sweet Musashikogane, "Murasaki Imo and Cream Cheese Crackers" packed with Japanese elements, "Sweet Potato Samosas" made by deep-frying sweet potato salad with nori and a hint of wasabi, and "Sweet Potato Butter Sand" with roasted green tea cream and chopped dried sweet potato mixed in – each is a superb delicacy!

Shop Name: Imo Pippi. Kitchen Car Kumamoto Luxury Gratin with Honey Sweet Potato Cheese

<Nighttime Sweet Potato Expo 2026 Limited> A luxurious, piping hot, and melting gratin with plenty of honey baked sweet potato and rich cheese.

Shop Name: Hibiyaki Imo HIBIYAKIIMO TOKYO Third Time's the Charm, Sekai no Yukachan

<Nighttime Sweet Potato Expo 2026 Limited> Thinking "Are there any snacks?" You've found it! Crispy fried chicken wings! Finished with a special salt flavor! If you're tired of sweet potatoes, it's time for chicken wings!

Shop Name: Oimo Biyori Night-Only Consommé Chip Dip with Chili Sauce

<Nighttime Sweet Potato Expo 2026 Limited> An addictively delicious way to enjoy our popular consommé chips – dip them in chili sauce! Salted olives provide a refreshing accent!

Shop Name: Oimoya Nouka no Daidokoro ★ Hamura City, Tokyo ★ Sweet Potato and Rice Flour Waffle Tacos ~Night Limited~

<Nighttime Sweet Potato Expo 2026 Limited> A dinner-style menu available only at night, combining chicken, beans, and a special sweet potato dip with waffles made from sweet potato and rice flour.

Shop Name: &potato®︎ Spicy Mentaiko Butter Scone with Maximum Honey Sweet Potato

<Nighttime Sweet Potato Expo 2026 Limited> A mentaiko scone where the skin-on honey sweet potato is incorporated to the limit of what can be formed into a scone, making the sweet potato the star, more than you can imagine.

Shop Name: IMOBAKKA, a Specialty Shop for All Things Sweet Potato Slightly Spicy Nachos with Sweet Potato and Fresh Vegetables

Let's Share!! When you're tired of sweetness, share nachos with everyone! Dip sweet potato chips into the slightly spicy salsa sauce!

Shop Name: IMOBAKKA, a Specialty Shop for All Things Sweet Potato Sweet Potato and Beef Tendon

Reset your sweetness with soy sauce flavor! A super popular item that's sure to sell out! The deliciousness of beef pairs exquisitely with sweet potato! The owner could eat this forever.

▼Nighttime Sweet Potato Expo 2026 August 6 (Thu) - August 8 (Sat), 2026, 17:30 - 20:00 Advance Tickets: 500 yen / Same-day Tickets: 600 yen On Sale Now!

View Ticket Details (Official Website)

List of Participating Shops

&potato®/BUTTER CREPE LAB./N4.5/OIMOcafe/sweet&healthy SAZANKA/THE IMOMITSU/IMOBAKKA/Imo Pippi. Kitchen Car Kumamoto/Unagi Imo Store/Oimo Dokoro Enmusubi/Oimo Biyori/Oimoya Nouka no Daidokoro ★ Hamura City, Tokyo ★/Owariya Imo Kichi/Kurashiki Imoya Mitsu no Tsuki/Kobe Imoya Shimonmoto/Koedo Kawagoe Imo Fukudo/Goto Shoten Sato no Imoya/Chiba Imoya Shibayama Nouen | CAFE NETAIMO/Chomitsu Yaki Imo Pukupuku/Tsuboyaki Imo Senmon-ten Pottosweet/Hibiyaki Imo HIBIYAKIIMO Tokyo/Yaki Imo Sweets Hokkori Imo/Rapoppo Namegata Farmers Village/Roman Yaki Imo Imo no Su (24 stores, in Japanese syllabary order)

※ Contents are subject to change without notice. For the latest information, please check the official website and social media.

【Event Overview】

Name: "Summer Sweet Potato Expo 2026" / "Nighttime Sweet Potato Expo 2026" Date & Time: August 6 (Thu) - August 9 (Sun), 2026, 10:00 - 20:00 *Until 17:00 on the 9th "Summer Sweet Potato Expo" August 6 (Thu) - August 9 (Sun), 10:00 - 17:00 "Nighttime Sweet Potato Expo" August 6 (Thu) - August 8 (Sat), 17:30 - 20:00 Venue: Makuhari Messe Exhibition Hall 3 Venue Access: Approximately a 5-minute walk from Kaihin-Makuhari Station on the JR Keiyo Line

Organizer & Operator: Sweet Potato Expo Executive Committee ■ Special Cooperation: Chiba Prefecture ■ Support: Ibaraki Prefecture / Tokushima Prefecture / Kagoshima Prefecture / Namegata City / Chiba City / Katori City / Kanoya City / National Agriculture and Food Research Organization (NARO) ■ Support Application Pending: Kumamoto Prefecture ■ Cooperation: Chiba Bank Shoji Co., Ltd.

Official HP : https://imohaku.com/2026summer/ Official Instagram : https://www.instagram.com/satsumaimohaku/ Official X : https://twitter.com/satsumaimohaku Official LINE:https://lin.ee/PEu0aka

< General Inquiries > Sweet Potato Expo Executive Committee (Within Yorito Co., Ltd.) Address: Wakore Shinjuku Daiichi Bldg., 7-7-26 Nishi-Shinjuku, Shinjuku-ku, Tokyo TEL: 03-6161-9424 EMAIL: [email protected] https://imohaku.com/