New Product Announcement

Active aging brand RITA ROOTS will launch the 'Intimate Moisturizing Sheet Mask' (5-pack) on Saturday, June 27, 2026, a specialized product designed to cover the intimate V-zone all the way to the hip area.

The brand was founded by Izumi Sanoh, a mother of seven and CEO of RITA ROOTS. Drawing from her own experience of mandatory bed rest during a twin pregnancy, she realized the importance of living energetically at any age.

"We want to turn the physical and mental changes women experience after 40 into energy." By framing aging as an expansion of possibilities rather than decline, the brand delivers self-care products that help women live authentically.

### Product Specifications

- Product Name: Intimate Moisturizing Sheet Mask - Contents: 5 sheets / 80g per sheet - Fragrance: Bergamot and Frankincense - Price: ¥8,800 (tax included) - Release Date: Saturday, June 27, 2026 - Retailer: rita-roots.com (Official Website)

### Development Context

According to estimates by the Ministry of Economy, Trade and Industry, economic losses due to menopausal symptoms in women reach approximately ¥1.9 trillion annually. Among the changes women in their 40s and 50s face is the often-overlooked change in the intimate zone. Decreased estrogen leads to Genitourinary Syndrome of Menopause (GSM), resulting in dryness, reduced self-cleansing ability, and loss of tissue elasticity.

RITA ROOTS developed this product under the philosophy that "proper care can transform change into energy."

### Key Features

1. **Original Design**: Specifically developed shape to cover everything from the V-zone to the hips. 2. **Hot Mask Experience**: Can be warmed in approximately 40°C water for 5-10 minutes to enjoy a warm therapy effect. 3. **Botanical Ingredients**: Inspired by 'Yu-fai,' a traditional Thai herbal therapy. Over 95% natural ingredients. Weakly acidic and free of parabens, mineral oils, silicones, ethanol, synthetic fragrances, and colorants. 4. **Commitment to Materials**: Cleared Oeko-Tex® Standard 100 'Class 1' (safe for infants) and uses biodegradable materials. 5. **Essential Oil Fragrance**: Formulated with Bergamot and Frankincense oils.

### Directions for Use

Apply the sheet to clean skin and leave it on for 5-10 minutes. Warming in hot water beforehand is recommended for those concerned about coldness.

FACT BOX

  • Source: PR TIMES
  • Category: New Product