What is the purpose of the '1st Imo Fes! IN Kakegawa'?

The event aims to revitalize the local economy, provide a gathering place for sweet potato lovers, and use profits to support wages for users at disability facilities.

What types of sweet potato desserts can be enjoyed?

You can enjoy various sweet potato desserts, focusing on cool options, including baked sweet potatoes that have won the Monde Selection Gold Award.

How will the event's profits be used?

Profits from the event will be paid as wages to the users of the disability facilities operated by Roto Co., Ltd.

1st Imo Fes! IN Kakegawa Decided to be Held on July 18-20, 2026! & Exhibitor Recruitment

Published Jun 13, 2026 12:41 AM ・ Updated Jun 14, 2026 12:00 AM ・ 4 min read ・ Source: PR TIMES

The '1st Imo Fes! IN Kakegawa' will be held on July 18-20, 2026, in an empty lot next to MEGA Don Quijote UNY Kakegawa in Kakegawa City, Shizuoka Prefecture. Organized by Ruiida, a multi-functional service office, this will be the first local event. The festival will feature cool sweet potato desserts and is expected to include vendors who have won the Monde Selection Gold Award for baked sweet potatoes. Admission is free.

The highly popular Imo Fes! will be held again in 2026, from July 18th to 20th, in an empty lot next to the Kakegawa Oike Don Quijote. The event is organized by Ruiida, a multi-functional service office based in Oike, Kakegawa City, marking its first local hosting.

Although it will be a hot season, this event is a must-see for sweet potato and dessert lovers, featuring cool sweet potato sweets.

A notable point is that a store that has received the world's first Monde Selection Gold Award for baked sweet potatoes is scheduled to exhibit.

Imo Fes! has mobilized over 480,000 people, mainly in the Tokai region.

In Ito, the event was featured nationwide on Nippon TV's 'DayDay.' It has also received numerous media coverages, including live broadcasts on Chukyo TV's 'Zenrya, Daitoku-san' and CBC TV's 'Naruhodo Presenter! Hanasaka Times.'

Some stores may sell out of products depending on the timing, so please come early.

Also, admission to this event is free, so please feel free to stop by.

Furthermore, they are looking for about two exhibitors. Those interested should inquire via Instagram or the official website.

Event Overview

July 18, 19, 20, 2026 (Sat, Sun, Holiday) 10:00 AM - 6:00 PM. Event proceeds rain or shine.

2828-2 Oike, Kakegawa City, Shizuoka Prefecture

Empty lot next to MEGA Don Quijote UNY Kakegawa

1st Imo Fes! IN Kakegawa

https://www.imo-fes.com/

https://www.instagram.com/imofesruiida/

Participation Fee / Ticket Price: Free

The profits from this event will be paid as wages to the users of the facilities for people with disabilities operated by Roto Co., Ltd.

Users of our facility will also be working as staff on the day. Please understand that service may be slow.

We also accept media inquiries at any time. Please feel free to contact us.

FACT BOX

Source: PR TIMES
Category: Event
Organizations: MEGA Don Quijote UNY Kakegawa / Ruiida / Roto Co., Ltd.
Dates in source: July 18-20, 2026 / 2026
Products / services: Sweet potato desserts / Baked sweet potatoes

1st Imo Fes! IN Kakegawa Decided to be Held on July 18-20, 2026! & Exhibitor Recruitment

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