RX Japan Ltd. (Headquarters: Chuo-ku, Tokyo; President: Takeshi Tanaka) will hold the '29th Lifestyle Week Summer,' a comprehensive lifestyle exhibition consisting of 10 specialized shows, at Tokyo Big Sight for three days from Wednesday, June 24, to Friday, June 26, 2026.

In the current lifestyle market, consumer values and purchasing behaviors are becoming increasingly fragmented. Inbound demand, driven by the surge in foreign visitors, has shifted from standard souvenirs to high-quality, well-designed Japanese products. The 'Oshikatsu' (fan activity) culture, firmly established among Gen Z and beyond, has grown into a massive consumption category rooted in daily life. Furthermore, there is a notable trend toward 'investing in oneself,' with a growing emphasis on wellness and sleep quality.

This exhibition brings together 1,250 companies and 38,000 items featuring excellent design, functionality, and storytelling that capture these latest trends, as well as solutions for OEM and procurement.

(Summary of exhibitions, featured content, and seminar information included)

Event Overview: 29th Lifestyle Week Summer Dates: June 24 (Wed) – 26 (Fri), 2026, 10:00–17:00 Venue: Tokyo Big Sight (East Exhibition Hall) Organizer: RX Japan Ltd.

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  • Source: PR TIMES
  • Category: event_announcement
  • Organizations: DeepDip / COZYSTORY Co., Ltd.