Experience the Forefront of VRChat Business Applications

RX Japan Ltd. will host a special project, the 'VRChat Entertainment & IP Showcase,' at the '19th Content Tokyo,' held at Tokyo Big Sight from June 17 (Wed) to 19 (Fri), 2026. This showcase focuses on the business applications of VRChat, one of the world's largest immersive social platforms.

This event offers a first-hand look at the latest developments in VRChat utilization within the IP and entertainment sectors.

In addition to exhibitions and consultations, special seminars featuring real enterprise case studies will provide insights into transforming IP, characters, and content from passive media into 'participatory experiences.'

From 'Delivering' to 'Participating' in Fan Engagement

Recently, fan engagement in IP and entertainment has evolved beyond merely delivering works, running ads, or attracting visitors to events. Content gains momentum as users enter the world, meet others, converse, play, and share experiences. Designing such participatory experiences has become crucial for building relationships with fans.

VRChat is emerging as a new touchpoint for fans.

Why VRChat Now?

VRChat is an immersive social platform where users interact, enjoy events, live shows, and world experiences via avatars. Recent growth in concurrent connections and user numbers in Japan has expanded its utility in IP, characters, music, and entertainment.

VRChat is becoming a new engagement point for entertainment companies, acting as a place where users gather, share experiences, and generate community momentum.

Concrete First Steps for VRChat at Content Tokyo

This showcase provides IP holders, entertainment companies, and content business professionals interested in VRChat with concrete ideas for utilization.

Visitors can consult directly with firms specializing in VRChat world building, avatar and 3D content utilization, IP/character strategies, fan community formation, and virtual event planning.

'I feel the buzz, but don't know how my company can use it,' or 'I want to expand my IP into user-participatory experiences.' This event is the perfect opportunity to take the first concrete step.

Various Companies Participating

Exhibitors include Sanrio Co., Ltd., Daimaru Matsuzakaya Department Stores Co. Ltd., ARROVA Inc., Digital Region Inc., and Butterfly Dream Lab Inc. They will showcase world building, 3D content, IP strategies, and enterprise solutions. Visitors can learn specific methods for implementing VRChat and explore engagement points for their own content.

Special Seminar: 'Why Virtual Experiences Are Becoming a Business—Learning from Sanrio and Super Kaguya Hime'

The special seminar will delve into how virtual experiences attract people, go viral, and lead to business success, based on case studies such as 'Virtual Sanrio Puroland,' 'Sanrio Virtual Festival,' and 'Super Kaguya Hime' (which drew 27,000 concurrent viewers in its premiere). Speakers include Yuji Machida (Sanrio), Kafute (Ashibi Company), and Hideo Kitashoji (VRChat Inc.).