How Companies Should Sell in an Era of Population Decline: "Market Shrinkage Era" Draws Attention Following Ministry of Health, Labour and Welfare's Announcement of Declining Birthrate. Latest Marketing Strategies to "Be Chosen" Gathered.

How will corporate sales strategies change in an era of population and customer decline? Latest solutions including AI, fan marketing, and inbound support will be exhibited.

Recently, the Ministry of Health, Labour and Welfare's demographic statistics revealed a continued trend of declining birthrates, bringing renewed attention to Japan's population decrease. With the domestic market expected to shrink, companies are accelerating their shift from "selling in large volumes" to "deeply being chosen by a limited number of customers."

In this context, "Marketing Week [Summer]," Japan's largest marketing exhibition to be held from Wednesday, June 24, 2026, will bring together the latest marketing solutions for the era of population decline.

"Japan's Market" Changing Due to Declining Birthrate, Impact on Companies

The declining population due to the low birthrate is having a significant impact on corporate customer structures. With the decrease in the young population, the "era of naturally increasing new customers" is changing, requiring companies to strengthen relationships with existing customers and optimize for each individual customer. As a result, "deep connection marketing" such as fan marketing, community building, maximizing LTV (Customer Lifetime Value), and personalized advertising is gaining attention. Furthermore, strategies to "sell to the world" beyond the domestic market, such as inbound demand and cross-border e-commerce, are also expanding.

What is "Marketing Week," Japan's Largest Marketing Exhibition?

"Marketing Week" is Japan's largest specialized marketing exhibition that brings together products and services supporting corporate marketing activities, including sales promotion, advertising, branding, sales support, CX, and data utilization. It is held four times a year, attracting a wide range of industry professionals from advertising agencies, manufacturers, retailers, e-commerce businesses, and local governments, providing a platform to compare and consider the latest marketing trends and sales promotion methods.

Introducing Some of the Exhibited Products and Services

[New Product] "Stimulating Appetite with Sound: A New Sales Floor Experience"

This is an audio-embedded food sample and fixture that evolves static food sample displays into experiential promotional tools where "opening → sound → imagination expands." By incorporating sound effects into display fixtures, it becomes an experiential promotional tool that appeals not only to sight but also to hearing. The audio is customizable, conveying a "freshly made" feeling and realism to enhance purchasing intent – a next-generation sales floor solution. Exhibitor: Maubic Inc.

[Live Demonstration] Eliminating Labor Shortages! "AI Embroidery Machine" Delivering Personalized Experiences

Equipped with AI functions, the "AI Embroidery Machine" automatically optimizes embroidery quality. Its proprietary technology automatically adjusts for different materials and conditions, ensuring stable, high-quality embroidery for both beginners and experienced users. It streamlines the processing steps that often rely on manual labor, enabling high-quality personalized product offerings even with a small team. Amidst population decline and labor shortages, this is a notable production and sales promotion solution that smoothly handles customized orders while minimizing quality variations. Exhibitor: Tajima Industries, Ltd.

Achieving Fan Conversion for the Entire Family! "Gokko Land"

"Gokko Land" is a social experience app that connects children with companies. It's like a digital version of KidZania, aiming for a world where children can interactively learn about the mechanisms of society and the industries that support it through "pretend play" related to their daily lives and society, such as "workplace/factory tours," "job experiences," and "product/service experiences." By designing customer touchpoints as "experiences," it promotes fan conversion beyond mere awareness. Exhibitor: Kidsstar Inc.

"Foreigners' Real Voices Drive the Next Customers" - "Review Marketing Platform"

A multinational review marketing site operated by Global Daily, which brings together multiple foreign communities under the concept of conveying "this" and "here" in Japan from a multinational perspective. Reliable appeals are possible through word-of-mouth based on real experiences. As the domestic market shrinks, it can also be utilized as a foothold for inbound customer attraction and overseas expansion. Exhibitor: Global Daily Inc.

"From One-Time Sales to Sustained Revenue" with a Smart Payment Experience

A service that integrates subscription-based payment and customer management. It allows for easy implementation of recurring billing and continuous purchase systems, supporting the establishment of ongoing customer relationships. As acquiring new customers becomes more difficult due to population decline, this service helps build a system to generate continuous revenue from acquired customers. It maximizes LTV (Customer Lifetime Value) through churn prevention and repeat purchase promotion, supporting a stable sales model that does not depend on customer numbers. Exhibitor: ROBOT PAYMENT INC.

<Media Invitation>

At this exhibition, you can cover the latest marketing case studies all at once, focusing on the theme of how corporate sales strategies are changing in the era of population decline.

- Impact of declining birthrates on corporate marketing - Sales strategies in an era of "no customer growth" - Efficiency improvement through AI and data utilization - Latest case studies of fan conversion and community building - Expansion into inbound and overseas markets

Interviews with exhibiting companies, visitors, and organizers are also possible. You can cover a wide range of themes for economic news, information programs, and marketing specialized media.

◆ Click here to apply for coverage

https://www.marketing-week.jp/hub/ja-jp/press.html

- We can also discuss target coverage and themes in advance upon request.

- Coverage on the day before the event (June 23rd) may be possible with schedule adjustments by the secretariat.

[Company Overview & Inquiries]

Company Name: RX Japan Ltd. Location: 11F, Yaesu Central Tower, Tokyo Midtown Yaesu, 2-2-1 Yaesu, Chuo-ku, Tokyo Web: https://www.rxjapan.jp/

<Contact for Media Relations>

Marketing Week (RX Japan Ltd.) Public Relations Representative TEL: 03-6739-4128 MAIL: [email protected] Official HP: https://www.marketing-week.jp/summer/ja-jp.html