Morinomachi Grace (Shimoishii, Kita-ku, Okayama City | https://www.morinomachi-grace.jp/) will hold the marche event 'THE MARKET...' on April 18 (Sat) and 19 (Sun). This 6th edition has been renewed as a 'market culture event' set in Morinomachi Grace, fusing urban sensibility (URBAN) with community-rooted culture and lifestyle (RURAL). By intersecting food, music, crafts, and people, it aims to deliver a slightly special 'sensibility' to everyday life and become a place where 'essentially good things' gather.
<A Record 16 Participating Restaurants> Popular Kanto restaurants that usually do not participate in events will make a special appearance, including hamburgers made by a chef with a French culinary background from Tokyo's popular shop 'Chillmatic', and Kamakura's BBQ spare rib specialty store 'Barchie's'. Furthermore, talented shops from within Okayama Prefecture will also gather, such as 'Usagi', 'TACO DE OK', 'SATISFACTION CURRY&CAFE', and 'Ramen Boogie'. With the addition of popular bakeries, a 'food scenery that can only be tasted on this day, at this place' will unfold.
<4 Themes> ■LOCAL AGRI Vegetables, fruits, and processed goods from producers in Okayama and Setouchi will be lined up, allowing you to purchase while talking directly with the creators. Carefully selected products will be available, such as cheese from the cheese workshop 'Yoshida Farm' in Kibichuo Town, and mandarin orange juice from the citrus farm 'Tangerine' in Uwajima City, Ehime Prefecture.
FOOD & WINE & BEV A selection of food, wine, and drink shops from inside and outside Okayama Prefecture will gather. You can enjoy pairings at the venue, or take them home to enjoy slowly. We deliver a higher-grade taste that can only be casually fully enjoyed because it is 'THE MARKET...'.
CRAFT & CULTURE Including custom denim pants and shirts from the apparel label 'land down under' handling Kurashiki Kojima denim, crafts by local artists will be lined up, transmitting the charm of 'handwork' that stays close to daily life.
FLOWER&GREEN Kurashiki florist 'Flower Shop PEPE' and Morinomachi Grace's 'Garden M', which propose living with plants in a closer and more enjoyable way, will appear. How about finding your favorite plant that brings a small healing to your daily life?
The venue will have a rustic and warm atmosphere using wooden boxes, hemp cloth (denim), and vintage fixtures. At night, Edison lamps and candlelight will be added to create a 'night marche'. Please feel free to drop by and enjoy your time at Morinomachi Grace as a 'weekend whereabouts' where you can spend time slowly.
THE MARKET... Overview
FACT BOX
- Source: PR TIMES
- Category: Event
- Organizations: Chillmatic / Tangerine / land down under
- Products / services: THE MARKET... / Chillmatic