En Channel Hits 100 Million JPY GMV, Sets Record in Live Streaming from South Korea

S Holdings Co., Ltd. (Headquarters: Shinagawa, Tokyo; Representative Director/CEO: En Yonjing), a company involved in live commerce, brand business, and AI initiatives, announced that its TikTok live commerce channel 'En Channel,' featuring its apparel brand ABITOKYO, generated over 100 million JPY in Gross Merchandise Value (GMV) during a three-day live stream from South Korea, held from May 8 (Fri) to May 10 (Sun), 2026. This performance significantly exceeds the previous record of over 65 million JPY set in March 2026, marking a new all-time high for their Korea-based streaming.

### Three Keys to Achieving the 100 Million JPY Milestone

This record update is the result of merging meticulous marketing strategies with the inherent intensity of live commerce.

1. Launch of New Products Specialized in Solving User Problems The team selected items that directly address specific everyday concerns, such as beauty, health, and body shaping, ensuring high conversion rates through user satisfaction.

2. Turning New Viewers into Fans through Careful Explanation Popular items were redefined and presented for first-time buyers. Through thorough interactive communication, the channel successfully captured a broad buyer segment, including those experiencing live commerce for the first time.

3. Overwhelming Sense of Exclusivity through Exclusive Contracts and Local Streaming Exclusive contracts with South Korean local brands created value unique to 'En Channel.' Furthermore, the atmosphere of latest trends delivered directly from Korea maximized viewers' purchasing desire.

### Future Prospects

'En Channel' continues to pursue the potential of live commerce as a platform connecting users with the latest trends. Building on this 100-million-JPY achievement, the company plans to accelerate the provision of high-quality product selection and experiential content that surprises viewers.

### About 'En Channel'

'En Channel' is a top-class live streaming channel in Japan in terms of sales performance on TikTok. Affiliated with the live commerce production 'S-LIVE JAPAN,' it utilizes expertise in planning, direction, and sales funnel design to create numerous hit streams. It has held the number one spot in the TikTok Shop monthly star ranking for six consecutive months, demonstrating sustained high sales power and influence. The channel covers a wide range of genres, from beauty, Korean cosmetics, and health foods to its own apparel brand 'ABITOKYO.' It also promotes a 'Regional Revitalization Project' using TikTok Shop, collaborating with municipalities and local businesses in prefectures like Miyagi, Mie, and Hokkaido, recording sales of over 40 million JPY in two days, contributing to regional revitalization. Recently, it has strengthened ties with South Korean manufacturers, achieving exclusive sales in the Japanese market through direct partnerships and live streams from Korea, and is actively involved in the advance deployment of notable products.