[Sales and Volume Double in Two Months] TikTok Live Commerce 'En Channel' Reports Over 58 Million Yen in Cumulative Sales for 'Allen Sismin C White'

S-Holdings (Headquarters: Shinagawa-ku, Tokyo; CEO: Yan Yongjing), a company involved in live commerce, brand development, and AI business, announced that the cumulative sales of the designated quasi-drug 'Allen Sismin C White 180 tablets,' developed by ALEN INTERNATIONAL (Headquarters: Yokkaichi City, Mie Prefecture; Representative Director: Toshiki Horiki), have exceeded 58 million yen on 'En Channel,' a TikTok live commerce stream produced by its apparel brand ABITOKYO.

As of May 13, 2026, approximately eight months since sales began in September 2025, cumulative sales have surpassed 13,000 units. This marks a doubling in both sales volume and revenue in just two months compared to the results recorded in March 2026 (approx. 6,500 units and 26 million yen).

[Background of Rapid Growth] 1) Increased Repeat Purchases: Thorough explanations of ingredients and interactive communication during live streams have led to more repeat and bulk purchases. 2) Inner-care Demand: The product has gained support across various lifestyle scenarios, capturing demand for early summer UV protection and fatigue recovery.

[Product Summary] - Name: Allen Sismin C White (Designated Quasi-drug) - Benefits: Prevention and improvement of blemishes/freckles, rough skin, dry skin, fatigue recovery, and nutritional support. - Ingredients (per 6 tablets): Vitamin C (500mg), L-Cysteine (160mg), Nicotinamide (60mg), Vitamin B2 (12mg).

[About En Channel] Boasting top-tier performance in TikTok live commerce in Japan, the channel has secured the No. 1 spot on the TikTok Shop Star Ranking for seven consecutive months. The company is also actively involved in regional revitalization projects.