S Holdings Inc. (Headquarters: Shinagawa-ku, Tokyo; CEO: Yan Yongjing), which creates the best experiences that color everyday life and the future through its live commerce, brand, and AI businesses, announced that on June 10, 2026 (Wed), the TikTok live commerce "En Channel," planned and broadcast by our apparel brand ABITOKYO, featured the quasi-drug "HARIAS Medicated Cushion Foundation" sold by HARIAS Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Midori Ikeda). We are pleased to announce that the product sold out in approximately 10 minutes after the broadcast began, with over 1,100 units sold.

Performance Summary

Units Sold: Over 1,100

Broadcast Date: June 10, 2026 (Wed)

Sell-out Speed: Approx. 10 minutes

Reasons for Selling Out in Approx. 10 Minutes and Recording Over 1,100 Units Sold

During this live broadcast, we clearly introduced the functionality of HARIAS as a quasi-drug with effects for wrinkle improvement, whitening (*), and skin irritation prevention, in addition to its unique value of "skincare while applying makeup," through demonstrations.

The ability to see the actual finish, coverage, and glow live, combined with real-time answers to viewer questions, increased understanding and confidence in the product, leading to over 1,100 units selling out in approximately 10 minutes.

Features of "HARIAS Medicated Cushion Foundation"

A quasi-drug that supports wrinkle improvement, whitening (*), and prevention of skin irritation

Contains the active ingredients "Niacinamide" and "Dipotassium Glycyrrhizate." It is a quasi-drug that can be expected to improve wrinkles, whiten (*), and prevent skin irritation while applying makeup.

SPF50+/PA++++ for UV protection and skincare

With a high UV protection effect of SPF50+/PA++++, it is suitable for a wide range of scenes from daily use to leisure. It contains serum ingredients to maintain moisture during makeup application, leading to firm and radiant skin.

Contains beauty ingredients and is a non-chemical formula

Contains a high concentration of Flavangenol® (French Maritime Pine Bark Extract) as a moisturizing ingredient. Furthermore, it adopts a non-chemical formula that does not use UV absorbers, making it considerate for those with dry or sensitive skin.

*Suppresses melanin production and prevents spots and freckles.

About "En Channel"

A live broadcast channel boasting top-class sales performance in live commerce on TikTok. Affiliated with the live commerce specialized production "S-LIVE JAPAN," it has produced numerous hit broadcasts by leveraging its strengths in planning, directing, and sales funnel design. It consistently demonstrates high sales power and influence, having ranked first in the monthly star ranking on TikTok Shop for seven consecutive months. It covers a wide range of genres, from beauty, Korean cosmetics, and health foods to its own apparel brand "ABITOKYO." Furthermore, it promotes the "Regional Revitalization Project" utilizing TikTok Shop, collaborating with local governments and companies nationwide such as Miyagi, Mie, and Hokkaido, and has achieved sales of over 40 million yen in two days, contributing to regional revitalization. In recent years, it has strengthened its collaboration with Korean manufacturers, realizing live broadcasts from Korea and exclusive sales in the Japanese live commerce market. As a result of these efforts, live broadcasts from Korea conducted over three days achieved sales of over 100 million yen.

URL: https://www.tiktok.com/@enyonjin

About Live Commerce Specialized Production "S-LIVE JAPAN"

S-LIVE JAPAN is a specialized live commerce production company where live streamers active primarily on TikTok belong, and it operates multiple live commerce channels including "En Channel." It is certified as a TikTok Official Creator Agency Partner (CAP) and supports promotions and collaboration initiatives on TikTok as a bridge between creators and companies.

"En Channel," a representative live commerce channel, has ranked first in the TikTok Shop Monthly GMV Ranking for six consecutive months from November 2025 to April 2026, generating high sales results through broadcast design based on data analysis and brand collaboration initiatives.

【Channel Overview】

Channel Name: S-LIVE JAPAN

URL: https://www.tiktok.com/@slive.japan

Operated by S Holdings, a TikTok official agency, it introduces products from approximately 10,000 partner companies nationwide, including its own brand "ABITOKYO," through live broadcasts. It provides a new purchasing experience where "viewing," "talking," and "buying" are integrated, from the training of live streamers (broadcasters) to sales promotion support.

【Company Overview】

Company Name: S Holdings Inc.

Head Office Location: 4F, MEGURO VILLA GARDEN, 3-5-11 Kamiosaki, Shinagawa-ku, Tokyo Representative: CEO Yan Yongjing

Established: May 14, 2012

Capital: 50 million yen

Business Activities: Live commerce business, live streamer training business, live commerce agency, brand business, apparel business, AI business/IT system business

URL: https://www.s-hldgs.co.jp/

*Interviews and on-site coverage of live commerce events are possible.

Media outlets wishing to conduct interviews are welcome to contact our public relations representative.

【TikTok】 En Channel: https://www.tiktok.com/@enyonjin ABITOKYO Channel: https://www.tiktok.com/@abitokyoen Miporin Channel: https://www.tiktok.com/@mihoabitokyo

Nana No. 7 Channel: https://www.tiktok.com/@abitokyo_nana

FACT BOX

  • Source: PR TIMES
  • Category: 商品販売
  • Organizations: S-LIVE JAPAN / ABITOKYO