Where can I buy the Sakazuki and Berku collaboration products?

They can be purchased at various Berku supermarkets (mainly in the Kanto region).

When does the collaboration campaign start?

It starts on April 5, 2026, and ends when the products run out.

What are the campaign benefits?

With a receipt of 1,111 yen or more including the targeted products, you can win Sakazuki coupons or 80th anniversary limited edition goods.

A Unique Tie-up in Food and Fashion! Plus-Size 'Sakazen' and Supermarket 'Belc' Launch Collaboration Campaign!

Published Apr 3, 2026 7:00 PM ・ Updated Jun 14, 2026 8:30 AM ・ 3 min read ・ Source: PR TIMES

Plus-size apparel store Sakazen and supermarket Belc are launching a collaboration campaign on April 5, 2026. Belc will sell massive, L-size-themed deli items, and customers can win Sakazen coupons and original goods through purchases.

Sakazen Shoji Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Takashi Murakami; hereinafter 'Sakazen'), which operates specialty stores for large-sized clothing, in collaboration with Belc Co., Ltd. (Headquarters: Tsurugashima City, Saitama Prefecture; hereinafter 'Belc'), a community-based supermarket operating mainly in the Kanto region, will launch a limited-time collaboration project, 'L (Cheers) to Your Life! Bring L to the Everyday.' starting April 5, 2026.

In this project, Belc will sell 'original collaboration products' inspired by Sakazen. Additionally, a campaign will be held where customers can win coupons usable at Sakazen and original goods through the purchase of targeted products. Food and fashion—different business formats teaming up—will deliver new fun and happiness to customers' everyday lives.

◆ Campaign Details 1: Sakazen x Belc Collaboration Products

Supermarket Belc will release bento boxes and deli items in collaboration with Sakazen.

[Belc x Sakazen Collaboration Products] - Maiu~ Pork Karaage with Mayo Sauce - Super LL Calorie. Rich Yaki-Udon - XXXL Takoyaki (Look for the sticker of Sakazen Ambassador Hidehiko Ishizuka)

Plus many other products to send L (cheers) to everyone's lives, such as XXL Dorayaki! Please enjoy these energetic and massive collaboration products named after Sakazen's signature 'L size'!

[Sales Period] From Sunday, April 5, 2026 until supplies last

[List of Belc Stores] https://www.belc.jp/shop

／ Furthermore! With a receipt of 1,111 yen or more including the target products, win coupons usable at Sakazen or luxurious 80th-anniversary limited goods! ＼

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Source: PR TIMES
Category: キャンペーン

A Unique Tie-up in Food and Fashion! Plus-Size 'Sakazen' and Supermarket 'Belc' Launch Collaboration Campaign!

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