A Unique Food and Fashion Tie-up! Plus-Size "Sakazen" and Supermarket "Belc" Launch a Collaboration Campaign!

Large-size specialty retailer Sakazen Shoji Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Takashi Murakami; hereinafter "Sakazen") and Belc Co., Ltd. (Headquarters: Tsurugashima City, Saitama; hereinafter "Belc"), a community-based supermarket chain operating mainly in the Kanto region, will jointly launch a limited-time collaboration campaign titled "L (Yell) for your Lifestyle!! More L in your Daily Life." starting April 5, 2026.

In this campaign, Belc will sell "Original Collaboration Products" inspired by Sakazen. Additionally, a promotional event will be held where purchasing target products will give customers a chance to win coupons usable at Sakazen and original merchandise. By teaming up, these different business formats—food and fashion—aim to deliver new joy and happiness to customers' everyday lives.

◆ Campaign Content ①: Sakazen × Belc Collaboration Products

Supermarket Belc will release bento boxes and deli items in collaboration with Sakazen.

[Belc × Sakazen Collaboration Products] - Maiu~ Fried Pork with Mayo Sauce - Super LL Calorie. Rich Fried Udon - XXXL Takoyaki (Look for the sticker featuring Sakazen Ambassador Hidehiko Ishizuka)

In addition to the above, numerous products that send an "L" (Yell/Cheer) to your lifestyle, such as the XXL Dorayaki, will be available! Enjoy these energetic, big-sized collaboration items inspired by Sakazen's "L sizes"!

[Sales Period] Sunday, April 5, 2026 until supplies last

[Belc Store List] https://www.belc.jp/shop

／ Furthermore! With a receipt of 1,111 yen or more including target products, you can win coupons usable at Sakazen or luxurious 80th-anniversary limited goods! ＼

For more details, check out the Belc × Sakazen Collaboration Campaign Special Site here!

◆ Campaign Content ②: Shopping Chance! Lottery Event

[Up to 7,700 yen discount coupon!] Buy at Belc and win Sakazen coupons and limited goods!

By spending 1,111 yen or more at Belc on purchases that include Sakazen collaboration products, you will be entered into a lottery to win coupons worth up to 7,700 yen usable at Sakazen, as well as luxurious limited 80th-anniversary merchandise!

[Target Products] - Maiu~ Fried Pork with Mayo Sauce - Super LL Calorie. Rich Fried Udon - XXXL Takoyaki (Look for the sticker featuring Sakazen Ambassador Hidehiko Ishizuka)

[Receipt Validity Period] Sunday, April 5, 2026 – Monday, May 4, 2026 [Application Deadline] Tuesday, May 5, 2026, 23:59

[Belc Store List] https://www.belc.jp/shop

Check the Belc × Sakazen Collaboration Campaign Special Site for campaign details!

◆ Announcement

================================== From 14:00 on April 16, 2026 [Belc × Sakazen] Instagram Live broadcast confirmed on Belc's official Instagram! ==================================

Check Instagram for details!

Belc Official Instagram: @belc.jp Large Size Sakazen Official Instagram: @sakazen_bigsize

◆ Sakazen Shoji Co., Ltd. Founded in 1946, Sakazen Shoji Co., Ltd. is an apparel specialty store celebrating its 80th anniversary this year. The company operates approximately 30 stores, mainly in the Kanto area, encompassing a standard-size men's/casual wear business, a custom suit business (Bliss World), a large-size business ranging from 3L to 9L (casual/business/sportswear/shoes/underwear/accessories, etc.), and a select shop business featuring high brands imported directly from Europe. Under the mission of "Delivering joy and happiness to everyone," the company aims to contribute to its customers, employees, and local communities through its business operations.

- Sakazen Shoji Co., Ltd. - Official Online Store