The e-commerce brand 'Sakura no Mori' (hereinafter 'Sakura no Mori'), operated by Sakura Forest Co., Ltd. (Headquarters: Chuo-ku, Fukuoka City; CEO: Reo Takashima), will continue its official sponsorship agreement with the Fukuoka SoftBank Hawks for the 2026 season.

To express our gratitude for our customers' continued patronage, we held a 'Hawks Game Ticket Present Campaign' targeted at customers residing in Kyushu from May 1 to May 6, 2026.

In this campaign, we prepared two types of tickets: pair tickets for the special first-base side seat 'Coca-Cola Seat A' (20 groups, 40 people), and pair tickets for the large-scale summer event 'Takasai SUMMER BOOST' (14 groups, 28 people), which fuses baseball and entertainment. We received applications from many customers during the entry period.

Campaign Overview—'Two Special Seats to Choose From' Ticket Present

This year, we have made it possible for customers to choose from two viewing styles according to their preferences.

<Overview>

Campaign Name: Fukuoka SoftBank Hawks Game Ticket Present Campaign

Organizer: Sakura no Mori (Sakura Forest Co., Ltd.)

Target: Customers residing in Kyushu who are currently using Sakura no Mori products

Present Details:

1. Coca-Cola Seat A Pair Tickets (20 groups, 40 people) Target dates: June 9 to July 23

2. Takasai SUMMER BOOST Pair Tickets (14 groups, 28 people) Target dates: July 1 to July 12

Application Period: May 1 to May 6, 2026

Winner Notification: By phone or email starting around Monday, May 11

Venue: Mizuho PayPay Dome Fukuoka (2-2-2 Jigyohama, Chuo-ku, Fukuoka City, Fukuoka Prefecture)

Participation Fee: Free (Transportation to the stadium and food/drink inside the venue are at the customer's expense)

Coca-Cola Seat A—Watch from a Distance Where You Can Hear the Players Breathing

The Coca-Cola Seat A, located in Row D on the first-base side at a very close distance from the field, allows you to feel the players running to the bases and the sound of the bats up close, providing a realistic experience that cannot be felt through television broadcasts.

Furthermore, the comfortably designed seats that gently wrap your body allow you to watch the game comfortably from start to finish.

Target Dates: Tuesday, June 9 to Thursday, July 23, 2026

Number of Winners: 20 groups, 40 people (pair tickets)

Takasai SUMMER BOOST—Both Baseball and Entertainment

Takasai SUMMER BOOST is a large-scale event held every summer by the Fukuoka SoftBank Hawks. In addition to baseball games, various entertainments are held, allowing everyone from children to adults to spend a special summer day full of broad enjoyment.

Target Dates: Wednesday, July 1 to Sunday, July 12, 2026

Number of Winners: 14 groups, 28 people (pair tickets)

Takasai SUMMER BOOST Special Site: https://www.softbankhawks.co.jp/ex/takasai_summerboost/

Second Year of Official Sponsorship—Delivering 'Prospering Together' Through Experiences

Since the start of the sponsorship agreement coinciding with our 15th founding anniversary in 2025, Sakura no Mori has been working to deliver experiences that color our customers' daily lives under the concept of 'Prospering Together'.

This campaign was also conducted as part of that initiative, born from a desire to deliver special time spent with loved ones.

As an e-commerce brand that closely supports customers' concerns through health and beauty products, Sakura no Mori has achieved a total of 1.8 million customers and continues to walk its path supported by many.

What we value is not just supporting health and beauty.

The desire to deliver 'time spent laughing with loved ones' and 'unforgettable experiences' beyond solving concerns through products has remained unchanged since our founding.

Last year, we held real-life experience events such as inviting customers to Takasai SUMMER BOOST, a direct merchandise handover event by players, and roundtable discussions with staff.

Commemorative photo after the roundtable with staff

Participating customers sent voices such as 'It was fun having a valuable experience' and 'I was happy to be able to talk directly with the staff.'

In our second year, to ensure customers enjoy themselves even more, we have prepared a special viewing experience where they can choose from two types of tickets: the special 'Coca-Cola Seat A' and the large summer event 'Takasai SUMMER BOOST'.

Voices Received from Applicants—'Time with Loved Ones' Beyond the Ticket

What was impressive about this campaign was that many applications were accompanied not just by the reason 'I want to watch baseball', but by sentiments such as 'For someone else' or 'For a milestone in life'.

Also, through the campaign of baseball viewing, customers who had rarely participated in previous customer-participatory campaigns

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン