Sakura Saku Powers Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President & CEO: Takashi Nakayama; hereinafter 'the Company'; Securities Code: 7097), a subsidiary of Sakura Saku Plus Co., Ltd., which primarily operates certified childcare centers and supports working and parenting families, announces its entry into the hotel business. As its first initiative, the resort hotel 'HOTEL SWAY yugawara' will rebrand and open on Saturday, July 18, 2026, in Yugawara, Kanagawa Prefecture. The facility has been fully renovated from the former resort hotel 'La Classe du Chenega' through a collaboration between Sakura Saku Powers and Blue Sky Associates Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Takehito Kaneko; hereinafter 'Blue Sky Associates'). Through this venture, the Company Group aims to expand into new business domains that enrich the lives of dual-income and parenting households.

Reasons and Objectives: Realizing Time When Families Can Smile

The Company Group has been supporting the lifestyles of dual-income and parenting households through childcare and related services. Sakura Saku Powers’ entry into the hotel business represents a new initiative to extend the value of supporting daily life into holiday time—by offering a relaxing, restorative break from everyday routines to busy dual-income families and people of all generations. The facility will be operated by the Blue Sky Associates Group, which specializes in regional revitalization through the planning and operation of accommodation facilities. The group has developed numerous properties in Chiba and Kanagawa Prefectures, focusing on creating spaces where the stay itself becomes the highlight of the journey.

The goal is to create 'time when families can smile together'—where children can stay comfortably, adults can relax without stress, and families or companions can enjoy their own pace within the same space. Through this hotel project, the group aims to support 'peaceful, relaxing holidays' for people of all ages.

The Meaning Behind the Brand Name 'HOTEL SWAY'

'SWAY' conveys the meanings of gently swaying, moving the heart, and creating influence. The shimmering water surface. Curtains swaying in the breeze. The moonlit path across the sea. The soothing sound of waves.

The name 'HOTEL SWAY' embodies the desire to deliver a liberating experience, where guests are enveloped by nature’s gentle rhythms and can let their minds drift freely. The hotel also aims to thoughtfully reinterpret local culture and specialties—through art, signage, sweets, and services—to gently stir guests’ senses and emotions.

Details of HOTEL SWAY yugawara

HOTEL SWAY yugawara is a seaside resort hotel located on a hilltop overlooking Sagami Bay in the Yugawara and Manazuru area of Kanagawa Prefecture, approximately 90 minutes from central Tokyo. All 32 guest rooms offer ocean views.

All 32 rooms feature ocean views. The hotel offers diverse room types, including rooms for up to four guests, mezzanine rooms, and connecting rooms, catering to various stay styles. Additionally, eight rooms are pet-friendly, accommodating a wide range of needs for family trips, friend getaways, and pet-inclusive vacations.

Message from the Representative of Sakura Saku Powers

'We are very pleased to embark on this new challenge in the hotel business.

Sakura Saku Powers has been creating spaces that support the lives of dual-income and parenting households through the development of childcare facilities and family-oriented housing. This hotel venture continues that mission—by providing a place where people can truly rest and enjoy time at their own pace. Together with the Blue Sky Associates Group, we aim to make HOTEL SWAY yugawara a relaxing and comforting destination for families and guests of all generations.'

Takashi Okada, President & CEO, Sakura Saku Powers Co., Ltd.

Project Members

Owner: Sakura Saku Powers Co., Ltd.

Planning & Development: Blue Sky Associates Co., Ltd.

Operation: Ever Blue Sky Co., Ltd.

Architectural Interior Design & Supervision: Puddle Co., Ltd.

Architectural Design, Supervision & Construction: Ecole Co., Ltd.

Furniture Design & Production: Wright Co., Ltd.

Concept Design & Curation: SI,

Graphic Design & Signage Planning: Kitchen Sink. Co., Ltd.

Music Curation: ELLA RECORDS

Book Selection: BOOK TRUCK

Company Overview: Sakura Saku Plus Co., Ltd.

The Company Group operates childcare centers through Sakura Saku Mirai Co., Ltd. (https://www.sakura-39.jp/), managing 89 centers as of April 2026, primarily in Tokyo. As a comprehensive solution platform for working and parenting families, the group develops and provides services tailored to the growing needs of dual-income households.

Company Name: Sakura Saku Plus Co., Ltd. (Securities Code: 7097)

Representative: President & CEO Takashi Nakayama

Founded: August 2017

Capital: 589,019,430 JPY (as of July 2025)

Headquarters: Toho Hibiya Building, 1-2-2 Yurakucho, Chiyoda-ku, Tokyo

Corporate URL: https://www.sakurasakuplus.jp/

Company Overview: Blue Sky Associates Co., Ltd.

Company Name: Blue Sky Associates Co., Ltd.

Headquarters: 1-18-18 Ebisu, Shibuya-ku, Tokyo, East Japan Real Estate Ebisu Building 7F

Representative: Representative Director Takehito Kaneko

Capital: 50,000,000 JPY

Business Activities: Financial advisory, real estate consulting, regional revitalization

Official Website: https://bluesky-as.com/

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Organizations: ELLA RECORDS / BOOK TRUCK
  • Products / services: HOTEL SWAY yugawara