Sammy Shop Online Celebrates 7th Anniversary with Campaign Starting July 7!

Sammy Shop Online, Sammy's official merchandise store operated by Sammy Networks Co., Ltd., is celebrating its 7th anniversary. To express our gratitude for your long-standing patronage, we will be holding a 7th Anniversary Campaign starting Tuesday, July 7, 2026.

1. Special Prices! Anniversary Sale!

A special, limited-time offer to commemorate our 7th anniversary!

This is your chance to get those items you've been wanting at a great price. Don't miss out!

[Campaign Period]

From Tuesday, July 7, 12:00 PM to Friday, July 31, 11:59 PM

Click here for sale items

2. Commemorative NEW Item Release!

New products featuring the Eiri-yan motif, as well as a new acrylic figure of Midori-chan in Sammy Shop Ambassador attire, will be released! Our top recommendation is the rainbow-patterned amulet that plays Sammy's exciting sounds!!

Click here for commemorative NEW items

Additionally, we will be temporarily accepting pre-orders for "Eiri-yan Neon" and "PUSH Neon," handcrafted by skilled artisans, which were popular when released in 2024 in collaboration with Aoi Neon Co., Ltd.

[Sales Price] (Order Period: Tuesday, July 7 - August 31, 11:59 PM)

Eiri-yan Neon: 200,000 yen (tax included)

PUSH Neon: 400,000 yen (tax included)

3. Sammy Shop OnLive! Special Broadcast

To celebrate Sammy Shop's "7th Anniversary" and the familiar lucky number "777," we will be delivering an ultra-long live broadcast of approximately 777 minutes (about 13 hours)! Broadcast Date & Time: Monday, July 20, 9:00 AM onwards (scheduled) Cast: Koi Uenoue / Haru Kaga (Twin Angel General Producer) / Sammy Shop Manager, etc.

Click here for the special broadcast page

4. Plushie Photo Contest!

A photo contest for pictures of plush toys purchased from Sammy Shop! Take a photo of your favorite plushie and post it on X! Click here for the official Sammy Shop X account

[How to Enter] 1 Follow the official Sammy Shop X account (@sammyshoponline) 2 Repost the photo contest announcement post 3 Post your photo with the hashtag #サミー商店フォトコン 4 Application complete upon receiving a "Like" ❤️ from the official Sammy Shop X account [Application Period] Thursday, July 2, 2026 - Sunday, July 12, 11:59 PM

[Results Announcement] Late July 2026

[Prize List] Grand Prize: 5,000 yen in Sammy Shop points + commemorative item + Rainbow Eiri-yan plush toy Excellence Award: 1,000 yen in Sammy Shop points + commemorative item + Rainbow Eiri-yan plush toy Each Judge's Award: Commemorative item

5. Sammy Shop CUSTOM Product Idea Grand Call!

We are seeking product ideas and design proposals for Sammy Shop CUSTOM!

[Project Overview] "I want this kind of merchandise!" "I want merchandise of that character!" "I want that in-game event turned into merchandise!" We are looking for your desires! We will produce them as products for Sammy Shop CUSTOM! We look forward to your many ideas.

Click here for details

6. 777 Yen Coupon Present from Sammy Shop CUSTOM!

All customers who purchase products from Sammy Shop CUSTOM will receive a 777 yen coupon usable at Sammy Shop! Please take this opportunity to try our custom products.

[Coupon Distribution and Usage Period] Tuesday, July 7 - Saturday, August 1, 2026, 11:59 PM *Coupons can be used only once per person. Thank you for your understanding.

Click here for Sammy Shop CUSTOM

7. Sammy Shop Sticker Present!

To express our gratitude for 7 years of patronage, we will be including commemorative stickers with products shipped in July, for a limited quantity. We appreciate your continued support of Sammy Shop.

About Sammy Shop Online

Sammy Shop Online is an e-commerce site selling official Sammy pachinko and pachislot related goods, as well as Sammy original merchandise.

▼Homepage: https://www.sammy-shop.com/ ▼Official X: https://x.com/sammyshoponline

*Company names and product names listed are registered trademarks or trademarks of their respective companies.