Samurai Factory Inc. (Headquarters: Sapporo City, Kita Ward, Representative: Masaaki Kubo) is pleased to announce that its waffle specialty store, "WAFFLE HOLIC," which primarily operates at events in department stores and commercial facilities nationwide, will launch two new summer flavors: "White Peach Earl Grey Waffle" and "Rare Cheesecake Cream Waffle." These will be sequentially available starting in early July 2026 at event locations nationwide.

Summer Product Lineup

White Peach Earl Grey Waffle (Belgian Waffle)

This Belgian waffle, made with Hokkaido-produced wheat, is layered with the sweet, juicy fruitiness of fresh white peaches and the elegant aroma of Earl Grey (black tea). It's a fragrant and luxurious treat for adults, featuring the refined richness of butter and a chewy texture.

[Sales Price]: 420 yen (tax included)

Rare Cheesecake Cream Waffle (Cream Waffle)

Our signature chewy American waffle is generously filled with a smooth "Rare Cheesecake Whip" made with cream cheese. The refreshing tartness reminiscent of lemon and the milky sweetness blend exquisitely, offering a rich rare cheesecake-like flavor with every bite.

[Sales Price]: 610 yen (tax included)

[Sales Overview]

Sales Period: Sequentially available from early July 2026

Sales Locations: Event venues in department stores and commercial facilities nationwide

*Some stores may not carry these items. Please check our official Instagram or other channels for details on event appearances.

About "WAFFLE HOLIC"

"WAFFLE HOLIC" is a waffle specialty store that does not have physical stores and travels to event venues across the country.

The charming "Lion" logo, with its pink mane and a waffle arrow stuck in its head, is its hallmark. It represents being so struck by the deliciousness that one's heart is pierced, becoming a waffle fanatic (a "holic"). We offer a "joy of choice" with a wide variety of waffles, from crispy ones to fluffy and chewy cream waffles, and even savory options.

HP: https://samurai-f.com/brand/waffle_holic/

Instagram: https://www.instagram.com/waffleholicss/

Online Store HP: https://brezel-brezeria.com/

About Samurai Factory Inc.

Samurai Factory is a company that sells Western confections manufactured in-house, as well as high-quality sweets and breads from overseas. The company operates 8 brands, including "Purin Honpo," whose signature product is "Samurai Pudding," and "LA PANADERIA DOTS," a popular donut brand imported directly from Europe. They primarily sell products at events held in department stores and commercial facilities nationwide, participating in approximately 1,000 events annually.

Company Name: Samurai Factory Inc.

Head Office Location: 26-3 Kita 20-jo Nishi, Kita Ward, Sapporo, 001-0026

Representative Director: Masaaki Kubo

Established: August 31, 2011

HP: https://samurai-f.com

FACT BOX

  • Source: PR TIMES
  • Category: 新商品
  • Organizations: WAFFLE HOLIC