The convenience store print service 'My Birth Registration' is now available at approximately 63,000 convenience stores nationwide. This service allows users to print original, legally valid birth registration forms on demand at their nearest convenience store.
Background and Rationale: Childbirth is an irreplaceable milestone for families. However, submitting a birth registration often happens during the busy postpartum period, and it is frequently treated merely as 'administrative paperwork for the government.' The company noticed that despite being an important record of the day a baby is born, there are few opportunities to keep it as a memento.
'My Birth Registration' was born from the desire to make birth registration more than just a document to be submitted, but something that can be kept as a family keepsake. To celebrate the birth of a new family member, the company created original forms that allow parents to commemorate the occasion in a special way.
Three features of 'My Birth Registration': First, it can be printed immediately at any of the 63,000 convenience stores nationwide. Second, there is a wide variety of 37 designs, ranging from classic to seasonal styles. Third, it is provided in a format that can be used for official submission to municipal offices.
Sales Overview: The service launched on June 1, 2026, and costs 250 yen. Users can obtain a print number on the service website and print it using a multi-copy machine at a convenience store. A release commemorative campaign is also underway, offering a chance to win Amazon gift cards.
FACT BOX
- Source: PR TIMES
- Category: product_launch