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San-X to Release Sumikkogurashi Night Routine Theme Products in July 2026

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jun 5, 2026 7:00 PM ・ Updated Jun 14, 2026 12:06 AM ・ 2 min read ・ Source: PR TIMES

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San-X will release new Sumikkogurashi Night Routine theme products in July 2026, featuring plushies and daily goods depicting characters relaxing before bed.

San-X will release new Sumikkogurashi Night Routine theme products in July 2026, featuring plushies and daily goods depicting characters relaxing before bed.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000837.000018631.html Distributor: PR TIMES
Published: Jun 5, 2026

San-X Co., Ltd. announced the launch of new items under the theme 'Sumikkogurashi Night Routine' starting around July 2026. The products will be available at retail stores and online shops across Japan. This theme features the characters winding down for bedtime, illustrated with a soft and loose touch that differs slightly from their usual appearance.

Key items in the lineup include themed 'Tenori' palm-sized plushies wearing hairbands or nightcaps, and 'Okigae Sumikko' sets featuring sleeping bags, pajamas, and eye masks. Additionally, daily lifestyle accessories such as mini clear pouches, stickers, and acrylic keychains are offered. Sumikkogurashi, created in 2012, is known for its slightly negative yet charmingly surreal characters representing the cozy feeling of being in a corner. San-X produces 100% original characters like Rilakkuma and Tarepanda.

FACT BOX

Source: PR TIMES
Category: business

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jun 5, 2026 7:00 PM — Distributor PR TIMES
Collected　Jun 5, 2026 10:23 AM
AI structured & analyzed　Jun 6, 2026 8:14 PM
Desk-reviewed & published　Jun 5, 2026 7:00 PM

FAQ

When will the 'Sumikkogurashi Night Routine' themed products be released?

They are scheduled for release around July 2026.

What are the characteristics of the products in this theme?

They depict the Sumikko characters before bed in a slightly different, soft touch, featuring items like hairbands and blankets.

What is the product lineup?

The lineup includes stickers (330 yen tax incl.), mini pouches (880 yen tax incl.), acrylic keyholder collections (990 yen tax incl.), Tenori Plush dolls (1,430 yen tax incl.), and Okigae Sumikko sets (1,078 yen / 1,320 yen tax incl.).

Where can these products be purchased?

They will be available at retailers nationwide, the San-X Net Shop, and stores listed in the shop list.

What is 'Sumikkogurashi'?

Created in 2012 with the keyword 'Here is where I calm down,' these characters are popular for being slightly negative and surreal.

Cite this article — HOW TO CITE

Washin AI News Desk“San-X to Release Sumikkogurashi Night Routine Theme Products in July 2026”AI News by Washin Village（和心村）, Jun 5, 2026. https://aeo.idaeo.ai/ai/san-x-co-jp/en/news/2026-06-05-%E3%81%8A%E3%82%84%E3%81%99%E3%81%BF%E5%89%8D%E3%81%AE%E3%81%99%E3%81%BF%E3%81%A3%E3%82%B3%E3%81%9F%E3%81%A1%E3%81%AE%E6%A7%98%E5%AD%90%E3%82%92%E3%82%86%E3%82%8B%E3%81%84%E3%82%BF%E3%83%83%E3%83%81%E3%81%A7%E6%8F%8F%E3%81%84%E3%81%9F-%E3%81%99%E3%81%BF%E3%81%A3%E3%82%B3%E3%81%90%E3%82%89%E3%81%97%E3%83%8A%E3%82%A4%E3%83%88%E3%83%AB%E3%83%BC%E3%83%86

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