Sanctuary Golf Launches Full-Scale E-Gift Service

Sanctuary Golf (Minato-ku, Tokyo), which operates the 'Sanctuary' indoor golf school exclusively for beginners, officially launched its 'E-Gift Service' in May 2026. This service allows users to easily purchase and gift golf experience tickets via smartphone. Through LINE or social media, users can gift the very 'opportunity to start golf' to friends, family, or partners.

Surge in demand from male golfers wanting to 'play together' In recent years, there has been a growing demand among the golf population to 'enjoy golf with a partner.' Male golfers, particularly those at intermediate and advanced levels, are increasingly expressing desires such as: wanting their girlfriend to start golf, creating a shared hobby with their spouse, going on overseas golf trips in the future, or enjoying domestic golf trips with hot springs. As a 'first step,' more people are using Sanctuary Golf's e-gifts.

'A beginner today, playing overseas together in a year' Sanctuary Golf proposes e-gifts not just as lessons, but as 'gifts that create future experiences.' Users are increasingly purchasing these while imagining a 'future lifestyle,' such as gifting a golf experience for a birthday, debuting on a short course together months later, going on a domestic hot spring golf trip in a year, and eventually traveling to Thailand, Hawaii, or Okinawa for golf under the blue sky.

From gifting 'things' to gifting 'life hobbies' The gift market has traditionally focused on 'things' like wallets, ties, alcohol, and appliances. However, there is now a stronger trend toward valuing 'time spent together,' 'hobbies that enrich life,' and 'healthy lifestyles.' Sanctuary Golf's e-gifts are gaining support as 'experience gifts that enrich human relationships' rather than just lesson tickets.

Attention as a Father's Day gift For this year's Father's Day, there is an increase in needs such as 'wanting to gift health,' 'wanting to help create a hobby after retirement,' and 'wanting to enjoy golf with parents and children.' In particular, the environment is well-suited for inexperienced fathers, featuring 'no-gear-needed' policies, beginner-only focus, free club rentals, and indoor facilities near stations.

The challenge of 'increasing the golf population.' Recruiting FC owners nationwide In parallel with the e-gift expansion, Sanctuary Golf is strengthening its recruitment of franchise (FC) owners nationwide. Currently, a store opening plan for a prime property in the 'Yokohama-Machida area' is underway. It is a large-scale property with an excellent fixed-cost balance, and recruitment for early FC partners has begun. Sanctuary Golf promotes the theme of 'increasing beginner golfers across Japan,' pushing for environments where beginners can easily enter, spaces where women feel comfortable starting, expanding the golf population, and updating golf culture.

Recruiting partners to spread 'new golf culture' with Vice President Jun Kaname Together with actor Jun Kaname, Sanctuary Golf is advancing a brand strategy to 'make golf more accessible' and 'create a world where even beginners can enjoy it.' The FC owner system seeks partners who aim not just for store management, but for the creation of a new golf culture, expansion of the beginner golfer population, formation of local communities, and the spread of experiential lifestyles. 'The future is not about golf for the skilled, but golf that anyone can enjoy.' We are recruiting FC owners who resonate with this vision nationwide.

A message from Sanctuary Golf We believe 'e-gifts' are not just 'ticket sales' but 'creating future memories.' We want to spread a culture of gifting hobbies that can be enjoyed with others—lovers, spouses, parents, children, and friends. Through FC expansion, we want to increase the number of beginner golfers across Japan. We will continue to increase the 'opportunities to start golf' in the world.