New Wind in the 4.1 Trillion Yen Oshi-Katsu Market: Gacha Vending Machine 'Gachaemon' Saves Fans from 'Oshi-Tsukare' Caused by Merchandise Sales

SDRS Corporation (headquarters: Sumida-ku, Tokyo; President: Masuya Mori; hereinafter 'SDRS') will unveil for the first time a next-generation vending machine solution that solves challenges in merchandise sales in the rapidly expanding oshi-katsu market at the 'Oshi-Katsu EXPO' to be held at Tokyo Big Sight from Wednesday, June 24 to Friday, June 26, 2026.

At this exhibition, the main showcase will be the next-generation gacha vending machine 'Gachaemon', which allows guaranteed acquisition of desired characters while maintaining the randomness of what item is received.

In the 4.1 trillion yen oshi-katsu market, merchandise sales account for a large proportion, yet over 90% of fans are dissatisfied with the traditional 'random format where you don't know which character you'll get'. This machine balances the desire to choose a specific character with the excitement of random sales, providing a new purchasing experience without financial strain.

Rather than the conventional 'unknown which character' format, 'Gachaemon' proposes a new sales method where fans can specify the character but the item type (e.g., keychain, T-shirt) is random.

This vending machine caters to the immediate demand at live venues and events. Its greatest strengths are the availability of oshi colors (colors symbolizing the character) and a lineup that responds to on-site needs.

Co-developed with HIKKY Co., Ltd., this machine seamlessly integrates 3D character conversations, mini-games, limited merchandise acquisition, and SNS sharing on its large screen. Leveraging advanced XR technology, it surpasses conventional vending machines, realizing a multi-layered revenue model combining experience charges and digital advertising.