Sankei Studio, an established photo studio based in Hokkaido, debuted its creative brand 'aim/aimme' at Vancouver Fashion Week (VFW) F/W 26 from April 8 to 12, 2026. As the headliner on the fourth day, the brand showcased its collection themed 'I am - Fusion of Japanese Tradition and Individuality.' This is an industry first for a Japanese photo studio to pass overseas screening with original costumes instead of ready-to-wear selections. Their unique pieces, combining organza, tulle, and kimono fabrics inspired by Kintsugi, were praised for blending traditional Japanese beauty with modern trends. Following the show, the brand was exclusively invited to a private dinner with VFW organizers, who commended their creativity. This success led to features in international media like VOGUE China and VOGUE Mexico, driving global interest in their unique position as a photo studio fashion brand.

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  • Source: PR TIMES
  • Category: business