Sanrio Games' First Smartphone Title, "Sanrio Kawaii Me Live!", to Launch in 2027!

© 2026 SANRIO CO., LTD.

Sanrio Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President: Tsuji Tomokuni; hereinafter "Sanrio") announced today the upcoming release of "Sanrio Kawaii Me Live!" in 2027, a new dance and rhythm game under its own game brand "Sanrio Games".

Details of the game were first revealed on June 28, 2026 (Sun) during the "2026 Sanrio Character Grand Prix" announcement stage held at "Sanrio Fes 2026 in Minatomirai." This will be the first smartphone title under the "Sanrio Games" brand, with plans for release both in Japan and overseas.

"Sanrio Kawaii Me Live!" offers an ultra-kawaii dance and rhythm gaming experience featuring songs related to Sanrio characters. The game includes "two modes" to suit your individual play style. Additionally, players can enjoy dressing up characters and customizing stages.

"Sanrio Kawaii Me Live!" Official Website: https://www.sanrio-games.jp/games/sanrio-kawaii-me-live

About "Sanrio Kawaii Me Live!"

"Sanrio Kawaii Me Live!" is a smartphone title that lets you enjoy rhythm gameplay with your favorite Sanrio characters, using songs inspired by them. Customize character outfits and stages to create your own unique, ultra-kawaii performances and share the excitement with Sanrio characters. The game is scheduled for release worldwide in 2027.

The game features two distinct modes: "Performance Mode," which offers easy controls for enjoying the characters' ultra-kawaii dances casually, and "Technical Mode," a more challenging mode for advanced players seeking a serious rhythm game experience. Players can choose the mode that best fits their play style.

[Performance Mode] [Technical Mode] [Character Outfit Customization] [Stage Customization]

*In-game designs are from a development version and may differ from the final released version.

We're revealing some of the included songs! Popular tracks such as "Purin to Mafin no PomPom Beat☆," a hit on social media, will be featured

Ahead of the 2027 release, we're unveiling some of the songs included in the game. Featured tracks include the game remix of "KAWAII FESTIVAL," from the beloved "Miracle Gift Parade" at Sanrio Puroland that concluded in November 2025, "Greedy Greedy," a popular song by Kuromi who made her major debut as an artist, and "Purin to Mafin no PomPom Beat☆," a hit song that achieved 28 million views across YouTube and TikTok.

Going forward, playable song information will be regularly updated on the "Sanrio Kawaii Me Live!" official website (https://www.sanrio-games.jp/games/sanrio-kawaii-me-live) and official X account (https://x.com/SanrioKML_JP).

1. KAWAII FESTIVAL (Game Remix)

2. Welcome to this World of Dream (Game Remix)

3. Manmaru Light (Game Remix)

4. Greedy Greedy

5. Purin to Mafin no PomPom Beat☆

6. Mero Mero♡My Melody

7. Romantic Banana Parfait

Closed Beta Test Confirmed! Applications open from June 28, 2026 (Sun)

Ahead of its 2027 release, a closed beta test for "Sanrio Kawaii Me Live!" will be held exclusively in Japan, allowing players to experience the game early. A closed beta test is a special opportunity for a limited number of participants to try the game before its official release, while it is still under development.

Feedback and opinions collected from participants will be used to further refine and enhance "Sanrio Kawaii Me Live!" to make it an even more appealing title. Those interested in participating should apply via the recruitment page on the "Sanrio Kawaii Me Live!" official website during the application period. Participants will be selected by lottery from all valid applications received within the period. For details, please check the terms and conditions on the recruitment page.

Recruitment Overview

Application Period: June 28 (Sun) 1:00 PM – July 7 (Tue) 11:59 PM

Test Period: July 15 (Wed) 1:00 PM – July 21 (Tue) 11:59 PM

How to Apply

Please review the terms and conditions and apply via the recruitment page on the "Sanrio Kawaii Me Live!" official website (https://www.sanrio-games.jp/games/sanrio-kawaii-me-live/cbt).

Important Notes

・This test is open only to residents of Japan.

・Each person may apply only once.

・For information on supported platforms, recommended devices, and other details regarding the closed beta test, please visit the recruitment page on the "Sanrio Kawaii Me Live!" official website (https://www.sanrio-games.jp/games/sanrio-kawaii-me-live/cbt).

Game Overview

Title: Sanrio Kawaii Me Live!

Release Date: Scheduled for 2027

Price: Free to play (with in-app purchases)

Genre: Dance & Rhythm Game

Platforms: App Store / Google Play

*For more details, please visit the official website.

Official Website URL: https://www.sanrio-games.jp/games/sanrio-kawaii-me-live

Official X Account: https://x.com/SanrioKML_JP

Previously Announced Information: About "Sanrio Games"

"Sanrio Games" is a game brand launched by Sanrio as a new point of connection between its character IPs and fans worldwide.

Beyond standalone game entertainment, the brand aims to create uniquely Sanrio integrated experiences by linking games with existing assets such as merchandise and theme parks.

Sanrio Games Official X: https://x.com/SanrioGames_JP

Sanrio Games Official YouTube: https://www.youtube.com/@SanrioGames_JP

*Game images are from a development version.

*Specifications are subject to change without prior notice. Thank you for your understanding.