Pom Pom Purin's 30th Anniversary Festival 'Pomfes' Announced! Enjoy 'Pretending Not to Know the Hard Stuff♪' with Pom Pom Purin in Yokohama

© 2026 SANRIO CO., LTD. Copyright Sanrio Co., Ltd.

Sanrio Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President: Tsuji Tomokuni) is pleased to announce the festival 'Pomfes,' starring 'Pom Pom Purin,' which will celebrate its 30th debut anniversary in 2026 and recently ranked No. 1 in the 2026 Sanrio Character Awards. The event will be held over two days, Saturday, September 12 and Sunday, September 13, 2026, at the Yokohama Red Brick Warehouse Event Plaza.

For Pom Pom Purin’s 30th anniversary, the key message 'Let’s Pretend We Don’t Know the Hard Stuff♪' aims to bring lighthearted laughter and relaxation to people’s busy daily lives. At this festival, we will create a space where visitors can feel just like Pom Pom Purin—unwinding at their own pace and enjoying themselves freely.

The venue’s stage area will feature performance stages by Pom Pom Purin on both days, along with live performances by renowned artists such as 'Juice=Juice' and 'Monaki.' The stage timetable can be checked on the official Pomfes website. Additionally, a variety of fun content will be available, including event-exclusive Pom Pom Purin merchandise, limited-time food items, and game experiences. Further details on additional content and the venue map will be announced in late August, so please stay tuned. We invite you to attend 'Pomfes' and enjoy a special moment with Pom Pom Purin, embracing the spirit of 'Let’s Pretend We Don’t Know the Hard Stuff♪'.

Official Pomfes Website: https://pompompurin30th.sanrio.co.jp/pomfes/

Pomfes Overview

Event Name: Pomfes

Dates & Hours: September 12 (Sat) – 13 (Sun), 2026, 11:00–17:30

Venue: Yokohama Red Brick Warehouse Event Plaza (1-1 Shinko, Naka Ward, Yokohama, Kanagawa)

Admission: Free (Front stage area is paid, advance ticket required)

Areas & Content:

Stage Area: Live performances by Pom Pom Purin and other renowned artists

Other Areas: Sale of event-exclusive Pom Pom Purin merchandise, limited food items, and game content

Official Pomfes Website: https://pompompurin30th.sanrio.co.jp/pomfes/

Official Pomfes X: https://x.com/pomfes_info

Full Artist Lineup for Pomfes Announced!

DAY1 Artists (listed in gojūon order based on pronunciation)

Wienners

Formed in 2008 in Kichijoji Benten-dori, Tokyo, centered around Tamaya 2060%. Members: Tamaya 2060% (Vo/Gt), YUURI (Vo), ∴560∵ (Ba/Cho). A galactic punk band with a unique sound blending unpredictable arrangements, whimsical yet catchy melodies, and warm male-female twin vocals that instantly captivate listeners of all ages.

Juice=Juice

Formed in 2013. After repeated member graduations and additions, the group currently consists of 11 members. Their 2025 single 'Mare! Mi Amore' sparked the 'Suki Amore' trend, surpassing approximately 700 million total views on social media. Nominated for Japan’s largest international music award, 'MUSIC AWARDS JAPAN,' they are creating a nationwide 'MareMi Boom.'

Panda Dragon

Formed in 2018 through an audition, this idol group operates as the junior unit of MeseMoa. (Mesemoa.). Nicknamed 'Paragon.' With over 1.1 million total social media followers, their 'Parapara Dance' went viral on TikTok in 2023, with 161,000 videos using their song and over 200 million total views. In January 2026, they successfully held their second consecutive solo concert at Nippon Budokan. Their 14th single, 'IDOL OF POP / Lovely Tough Fighter,' released in July 2026, topped the Oricon Weekly Single Ranking for the third consecutive time.

DAY2 Artists (listed in gojūon order based on pronunciation)

asmi

A next-generation pop icon whose music naturally fits into everyday life. Songs like 'PAKU' and 'Yowane Haki feat. Waduka, asmi' gained popularity on social media. She has also performed theme songs for numerous TV anime, including 'Pokémon.' In 2026, she will tour five cities, including Seoul, South Korea.

Monaki

A four-member group formed primarily from finalists of the 'Second Chance Audition' produced by Junretsu and Sakai Ikkei. Members: Jin, Sakai Jr., Kenken, and Oyone, with an average age of 32. They made their major debut on April 8, 2026, with the single 'Honma Yade☆Nande Yane☆Shiran Kedo,' and have confirmed a Zepp tour in August 2026.

WILD BLUE

A five-member boy group consisting of Yamashita Koki, Miyata Sosuke, Suzukawa Naoya, Ikeda Yuto, and Suzuyang Sho, known for their authentic, life-sized presence and distinct individual styles. They debuted in September 2024 with 'WILD BLUE,' released their first album 'CURVE' on September 9, and will launch the nationwide WILD BLUE LIVE TOUR 2026 [CURVE] starting September 19, covering six cities.

Pom Pom Purin 30th Anniversary Logo & Message

Studying, work, the future…

Everyone has so much on their minds every day.

That’s exactly why we should just space out and relax.

Naps, walks, time with dear friends—

That’s all I need to be in a great mood♪

Look, the weather outside is beautiful.

Let’s forget about the hard stuff for now—come play with me!

—Shall we Pom Pom together from now on?—

Pom Pom Purin 30th ANNIVERSARY

Special Website URL: https://pompompurin30th.sanrio.co.jp

Concept Video URL: https://sanrio.site/Y2a1C

※Also available via the Pom Pom Purin 30th Anniversary Special Website