Masatoshi Hamada and Shinji Ono Reveal Their Favorite 'Sapporo Ichiban' Recipes! 'I've Always Loved Sapporo Ichiban.' New Spring TV Commercials Air Nationwide from April 9th (Thursday)

Sanyo Foods Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Junichiro Ida)'s flagship bagged noodle brand, "Sapporo Ichiban Shoyu Aji," will celebrate its 60th anniversary in 2026. To commemorate this milestone, new TV commercials for the 60th anniversary will feature Masatoshi Hamada and Shinji Ono, who both declare themselves "Shoyu Aji" lovers. The commercials, titled "Sapporo Ichiban I've Always Loved You. Hamada-san Shoyu Aji Version" and "Sapporo Ichiban I've Always Loved You. Ono-san Shoyu Aji Version," will begin airing nationwide from April 9, 2026 (Thursday).

This commercial series features individuals who genuinely love "Sapporo Ichiban" in their daily lives, showing real moments of cooking and eating, set to Kazuya Saito's famous song "Zutto Suki Datta."

It depicts the two personalities joyfully cooking and eating "Sapporo Ichiban Shoyu Aji" with their personal favorite recipes they always enjoy in their private lives. Please watch these commercials that fully convey their love for "Shoyu Aji"!

New TV Commercials Overview - Title: "Sapporo Ichiban I've Always Loved You. Hamada-san Shoyu Aji Version" (15 seconds) "Sapporo Ichiban I've Always Loved You. Hamada-san Shoyu Aji Version 60th Anniversary" (15 seconds) "Sapporo Ichiban I've Always Loved You. Ono-san Shoyu Aji Version" (15 seconds) "Sapporo Ichiban I've Always Loved You. Ono-san Shoyu Aji Version 60th Anniversary" (15 seconds) - Broadcast Start Date: April 9, 2026 (Thursday) - Broadcast Area: Nationwide - Performers: Masatoshi Hamada, Shinji Ono - YouTube (CM / Making-of): https://youtu.be/1HD9Nw___5g