Sapporo Breweries Ltd., a group company of Sapporo Holdings Ltd., has announced that "Taittinger," the champagne it imports and sells, has been selected as the official champagne for the "2026 FIFA World Cup™."

To commemorate this, the "Taittinger Brut Réserve 2026 FIFA World Cup" will be released nationwide in limited quantities starting Tuesday, April 28.

This product is a special bottle originally designed for the "2026 FIFA World Cup™" by Taittinger, the FIFA official champagne. It features delicate bubbles indicating long-term bottle aging, a pure aroma reminiscent of white peaches and brioche, and a crispy, sharp finish—truly representing the essence of Taittinger, which places great importance on Chardonnay.

The packaging features a jet-black bottle designed with holographic textures in colors symbolizing the host nations (USA, Canada, and Mexico). The texture, reflecting the movement of a ball, sophisticatedly expresses the dynamism of the competition and a high-quality sense of excitement.

Through this product, the company aims to widely communicate the worldview of Taittinger, which continues to take on challenges while preserving tradition, and to strive for further improvement of the cultural value of champagne.

[Product Overview]

1. Product Name Taittinger Brut Réserve 2026 FIFA World Cup

2. Package 750ml bottle

3. Category Fruit wine (Champagne)

4. Alcohol Content 12.5%

5. Release Date & Region Tuesday, April 28, 2026; Nationwide

6. Reference Retail Price Open price

7. Taste Characteristics - A special bottle originally designed for the "2026 FIFA World Cup™" by Taittinger, the FIFA official champagne. - Delicate bubbles indicating long-term bottle aging. - Pure aroma reminiscent of white peaches and brioche with a crispy, sharp finish.

Taittinger Brand Site: https://www.sapporobeer.jp/wine/taittinger/

[Customer Inquiry] Sapporo Breweries Ltd. Customer Center Tel: 0120-207-800

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Organizations: FIFA